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FINED $350,000 = Fake Online Reviews (READ)

Discussion in 'Online Reputation Management (ORM)' started by CoyoteAssassin, Sep 23, 2013.

  1. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Couldn't find this posted on here.


    New York Attorney General Eric Schneiderman is this morning set to announce a crackdown on fake online reviews, according to a report from the New York Times. Schneiderman has reportedly reached agreements with 19 companies to cease their "misleading" practices and pay fines totaling $350,000. Among the companies are so-called "reputation management" firms, and other companies that knowingly engaged in fake reviewing and commenting, a practice often referred to as "astroturfing."

    Code:
    http://www.theverge.com/2013/9/23/4761090/new-york-astroturfing-crackdown
    If you are involved in this business, take note...

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    -CoyoteAssassin
     
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  2. SnakePliskin

    SnakePliskin BANNED BANNED

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    Whoa. I saw this coming long ago, but damn that sucks for a lot of people/businesses.
     
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  3. oxonbeef

    oxonbeef BANNED BANNED

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    So are they going to make liking on facebook in return for a discount, a freebie or a voucher illegal?
     
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  4. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Yeah it's hard to see where this ends!
    I am sure they will find new things for all of those outsourcers to do :p
     
  5. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Good question. It would be nice to know how many reviews these companies were submitting and if they were the bigger fish in the pond or small along with large companies.
     
  6. PrinceVisi

    PrinceVisi Elite Member

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    I should be getting myself in the fake review niche. It seems to have a lot of money in it if you are not from USA and especially if you are an Albanian guy as me :)
     
  7. Jerling908

    Jerling908 Newbie

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    Yelp and Angie's List make their money by making business pay to remove negative reviews... but somehow reputation management is evil by operating on the other end of the spectrum. bs
     
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  8. monsterclicks

    monsterclicks Senior Member

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    I wonder if companies like Fiverr are going to ban these services . . . .
     
  9. b1step-ahead

    b1step-ahead Power Member

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    I think fiverr banned yelp reviews a while back. These crackdowns happen every year or so, especially right before a voting cycle. Sometimes a little common sense goes a long way, if a little yogurt store has 450 positive reviews, that alone will throw a flag. Best advice in the world is to use the 7878 method. It's a genius method that can be used for anything online rep related.
     
  10. RosuC

    RosuC Regular Member

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    This story is the only one that was discover, lets see what the investigation will bring - it seems that there are more companies that was benefit from these "fake reviews". But in the end we'll see how the market will react :)
     
  11. Moosey

    Moosey Senior Member

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    So 19 companies got 350k in fines total, for reputation management? I bet that didn't even equal to one of the companies total revenue from offering this type of service.

    It's like the underground poker places in my area, they get hit, pay the fine and open up the next day.
     
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  12. kegnum

    kegnum Senior Member

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    fucking gov'mnt always sticking their damn noses in everything. Also... what is 7878's method?
     
  13. CoyoteAssassin

    CoyoteAssassin Elite Member

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  14. TropicalSun

    TropicalSun Regular Member

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    Just saw this come across my twitter feed- new times = new rules.

    a lot of crack down on fake reviews lately.
     
  15. accord96

    accord96 Registered Member

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    No different than scambook and all those places. Generally they offer "reputation services" to help you out ;) It is all just a huge scam in the end but can't knock their hustle.
     
  16. larrydetuvi

    larrydetuvi Regular Member

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    Moral of the story:Move your business somewhere else.
     
  17. kvmcable

    kvmcable Supreme Member

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    Compensating clients with a gift certificate for taking their time to leave a review is hardly a bribe. A bribe typically involves payment for an illegal act to a superior or person of authority; last I checked a person posting a comment on the web isn't an illegal act and it would be a tough argument to say the client has authority over the website owner. I wish they would consider such penalties for competitors or PITA customers that leave untruthful comments only to intentionally damage the reputation of a business. Seems they don't care if the comments are negative. Those are assumed legitimate and honest. They are targeting the positive comments as mostly false or coerced? Well of course, that's probably a very good assumption. Nobody contacts the BBB to say what a good job this business does. If reputation comments were not coerced, influenced or benefiting to the commenter in some way then the large majority of them would be negative. Happy customers rarely take time to register somewhere and post positive reviews for little or no benefit to themselves. eBay reminds me all the time to leave feedback and I could be bothered less. I purchased, got my product and all is good. Why would I waste my time posting feedback? What benefit is there for me? When eBay sends me a voucher for a discount on my next purchase for posting feedback then I might take the time. Without incentive I'm reminded of all the time I've wasted filing disputes on bad eBay sellers and told to give them 10 days to respond or some stupid shit. Yeah that's all the time I have to waste on eBay.Thanks OP for the information. Note taken, don't do online reputation business in NY.
    I wish someone would fix the BHW wysiwyg editor that now removes ALL line breaks!
     
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  18. sn0rt

    sn0rt Elite Member

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    I wonder what they'll do next time they're bored?

    ..apparently there's nothing better to do than to crack down on review sites..
     
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  19. themob

    themob BANNED BANNED

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    lol
    huooooooooo
     
  20. moose942

    moose942 Power Member

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    This means you'll have to be more careful. This will push people more towards paid yet still real customer reviews instead of completely fake reviews.