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Finding successful ad campaigns - This works

Discussion in 'Making Money' started by pitbully, May 20, 2014.

  1. pitbully

    pitbully Regular Member

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    What I've been doing is extremely simple but it came to me a few months back and it's been working like a charm for me. Yes it's extremely simple and sounds obvious but if you're going to hate on it then keep moving because I'm making an awesome ROI doing this.

    I started noticing that almost every time I logged out of my hotmail account and was forwarded to msn.com, there was the exact same ad in the exact same ad spot. It was one of those "eat this and lose weight" type of display ads that shows a close-up of some type of weird looking food and you can't really tell what it is. The idea here is to make people click out of curiosity and then attempt to hook them with something either in or after the article they wanted to read. So anyway, I knew msn was a high volume site so the person running these ads was obviously spending a lot of money on the campaign considering that I was personally coming across the ad this often.

    Then I decided to try copying this exact same strategy with a VERY similar ad. Then I made the site I would use for my landing page, which was also very very similar and I utilized the exact same monetizaton strategies as the other guy's site too. The hardest part of this process was securing the advertising space on msn because I needed to use either the same ad space as the other guy or a very similar ad space. I ended up settling for a different, yet similar ad space and ran my campaign 24 hours a day (intermittently) so I could see which hours were most effective, if any.

    This particular campaign was turning almost a 450% profit right off the bat without optimizing anything, just running the campaign 24 hours a day. Enough said.

    Since that campaign I've copied 7 other campaigns on slightly smaller websites and 5 out of the 7 ended up being very profitable. The other 2 sucked for some reason but it only cost me $50 to find that out, so who gives a shit. I just dumped them and kept the other 5. Of those 6 campaigns, 3 of them are still running as we speak and are still profitable.


    The key here is being able to recognize an ad campaign that is running A LOT for several consecutive days, and then following that ad and see if the person is still running it a few weeks later. If they are, copy it. Everything. The ad itself, the landing page, the strategy and monetization method(s), the website and the ad space. If you can't beat or share with the guy currently in that space, use the next best ad space available. But don't deviate from the campaign you're copying unless you're an expert in a certain area and think that something else will work even better. Otherwise, remember that this is based on copying something that's already working and doesn't need to be messed around with. Sometimes weird things work so even if something seems odd with their strategy, copy it anyway and see if it works. You should only make very slight changes where it's necessary so you're not literally copying everything cause obviously that's not gonna fly.

    There's a lot of detective work involved here and you need to get good at recognizing a winner, but it works for me.
     
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  2. jimmylegs

    jimmylegs Senior Member

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    Great post! I too have been utilizing ads that have been shown around the Web. Some of the best ad copy can be found by just looking at other ads.
     
  3. tomsko

    tomsko Regular Member

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    Some say you should never copy, now you say that 99.9% copied campaigns still can bring huge ROIs. who knows. :10:
     
  4. pitbully

    pitbully Regular Member

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    Exactly. Why gamble with your time and money when the proof of what works is right in front of you?
     
  5. .Oscar

    .Oscar Regular Member

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    I remember there was some kind of product that specalised in finding out others successful ad campaigns. Do you have any idea what It was called.

    You have inspired me to get into media buying, would you mind if I added you on skype.
     
  6. pitbully

    pitbully Regular Member

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    No I never heard of one but I was actually thinking about trying to create a bot that could automatically recognize winning campaigns based on the frequency and longevity of an ad's appearance on a site. Might be a bit complex though considering how many targets it would have to monitor.
     
  7. youtalkmedia

    youtalkmedia Senior Member

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    I see this one campaign all the time for GM cars.

    I wonder if copying it would turn a large ROI
    :beach_pla

    but in all honesty. That method would probably work, and it would probably work well. Same thing could be applied to facebook ads etc.
     
  8. JordanS

    JordanS Junior Member

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    Yea, this is a pretty massive thing that most people do tbh. There are spy tools for almost every site that will pull the days it has been running, landing page, images, etc.

    It's good to pull what's working and then putting your own spin onto it.
     
  9. pitbully

    pitbully Regular Member

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    That could work too, but putting your own "spin" on it is more likely to cause problems than anything else. If a person is spending thousands of dollars every day for several weeks on the same ad and landing page, that means they put a lot of time, money and effort into figuring out what works and they are likely an expert in display ads and how to convert the visitors from those specific ads and targets. A very small change can throw off clicks or conversions by a lot.
     
  10. techblog

    techblog Jr. VIP Jr. VIP

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    this requires you to be a very keen observer and a will to take the risk, out of the box thinking!
     
  11. pitbully

    pitbully Regular Member

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    You're definitely right about having to be a keen observer here, but once you've seen a campaign running for 3 weeks straight, all day everyday, you know for a fact that it's working. So as long as you keep every aspect of the system the same as the original guy is doing it, the risk is pretty low overall.
     
  12. dannyhw

    dannyhw Senior Member

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    It's a good strategy, but honestly you just have to be really smart to pull it off. A genius sees patterns where average people don't, while a super genius sees those patterns and finds the holes in half of them. If you can assess an opportunity with this much accuracy you can just kill it while people trying the exact same strategy lose everything. Nice work on these
     
  13. pitbully

    pitbully Regular Member

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    Thank you brother. You definitely need to be able to recognize certain patterns, but it's surprisingly easy for me now that I know what the patterns that I'm looking for actually are. I'm smart but I'm no genius. It's all about being diligent and motivated to find a winner. Once you find the first one, you start recognizing what you need to be looking for and then you just need to copy everything so you don't mess it up. If somebody's been running a campaign all day everyday for several weeks, there's almost no way it won't be a winner.