Hello, let's assume, I had a product called "PC Booster". I look at "speed up computer" on KWFinder and see the difficulty is only about 52. So, from that stand point, it seems like cool, I think I can rank for this keyword. However, as I look more into the keywords, I notice the top 10 results are just articles from very big websites, such as lifewire, howtogeek, pcmag, etc. I do not see even a single "product" for Speed up computer, just articles. So, I am assuming this will be much harder than I thought it would be. If I wanted to rank for "Speed up computer", my best bet would probably be write a great article and SEO the article, and then have the article point to my product, is that correct? Can someone point me towards right direction on how can I learn more on which keywords I should avoid? You can send me Links, Blogs, or even books. I made the mistake of spending a lot of money on the wrong keywords and want to make sure I pick the right ones from now on. What are some negative signs (even if SEO Tools says difficulty is low) regarding the keywords I am trying to rank for? E.g. Having articles from top websites a bad sign? Once you search a keyword, and don't see any "product", only "how-to-guides", is a bad sign? etc. Thanks everyone.