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Finding a good company name these days is proving to be really hard

Discussion in 'BlackHat Lounge' started by ShadeDream, Apr 13, 2012.

  1. ShadeDream

    ShadeDream Elite Member

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    I've been literally sitting down for the past two days trying to brainstorm a good company name for a web development business. I've looked through hundreds of words and their definitions, I've used thesauruses, and every single name that would be suitable for a web business, that makes the slightest sense, is either taken or parked when it comes to the .com domain. I'm not the most creative person out there but I'm not exactly uncreative either. Today I came up with a pretty decent name "XXXXXXXXSolutions" with the .com available but to my surprise part of the name is trademarked and I don't know what to do, I'm really pissed. What's pissing me off even more is the fact that this word is a dictionary word, so I don't understand how they could trademark it? They've only trademarked the "XXXXXXXX" word itself but they did it under the UK Class 42 which states:

    Making the whole case hopeless for me. What's worse is that the trademark owner is someone in Spain that doesn't even use the name but still registered it in the UK. At least I haven't been able to find their website. I'm just so pissed right now. Anyone have any ideas for a good name?
     
  2. Anton91

    Anton91 Junior Member

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    I found the same thing when it came to setting up my furniture business. So we used our initials + furnishing ltd. Then we simply have branches in different cities with EMDs that are available, but clearly state that they are dealing with the furnishing ltd company. Seems to work ok.

    Finding something that includes the market such as furniture king etc is very hard nowadays.
     
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  3. Abstroose

    Abstroose Elite Member

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    Surely they can't trademark a dictionary word? I'd be surprised if it was against the law to use that XXXXXXXSolutions if it's a dictionary word.
     
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  4. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    Does the name really matter in your sales? Why not get some generic combination like Uk<niche>{solutions|expertise|provider|shop|team|<other>} ?
     
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  5. ShadeDream

    ShadeDream Elite Member

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    I tried using initials but the names that would be available wouldn't make sense. I guess my initials are quite common?


    I thought so too but after doing a bit of research it seems that it actually is possible.

    Code:
    http://en.wikipedia.org/wiki/United_Kingdom_trade_mark_law#Registrability_of_a_trademark
    Code:
    http://www.facebook.com/SassyIsADictionaryWord?v=info
    The domain in this link is somewhat similar to my one:
    Code:
    http://www.ukbusinessforums.co.uk/forums/showthread.php?t=53184
    The word I want to use is registered as a Community Trade Mark. It has a mark logo and mark text. By this I understand that I can't use the word I want to in the industry I want to because it is trademarked under that category.


    The name doesn't matter much but I wanted to find something decent so that I would have an easy to remember name when it comes to getting clients through word of mouth. I tried generic combinations with the "UK" prefix and all the decent names are taken or parked. I might have missed a few names/ideas due to being tired but I'll give it another go and see if I can find something decent.
     
    Last edited: Apr 13, 2012
  6. ShadeDream

    ShadeDream Elite Member

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    I hate companies who buy out .com's to park them!

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