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Few noob questions about ranking non-english sites

Discussion in 'White Hat SEO' started by Oukast, Sep 6, 2012.

  1. Oukast

    Oukast Senior Member

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    So let's say that I have website completely in Swedish (and aimed only for Swedes), and I want to rank it to google.se for the keywords I've chosen. The main question is, do backlinks from English sites/directories carry much value to the site rank-wise? How about having articles written in English, but linking to a Swedish website?
    I'd guess the problem is that I'm not really able to use the Swedish keywords in English article, but are the links enough for anything?

    Also, are there any article directories that would take Swedish articles in? Typically I just see English accepted, and the local ones I've already found and have started to publish my articles in there.

    It's an online/mobile service, so I don't know about Google Places - I guess there's not much use of it then? Or can I just basically put up some minor information with a link to the website and leave it at that?

    *The country in question is not Sweden, that's just an example
     
  2. Jacob Sterbenk

    Jacob Sterbenk Junior Member

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    You can link from English sites without a problem, but you need to make sure that you get some contextual links from Swedish articles as well. This is not as hard as it seems - I'm sure there are many Swedish article directories, you can also set up a blog on wordpress and other blog platforms that don't require English language. You can also comment Swedish news and get links from blog comments there. Participate on local forums within your niche and you will get links from there too.

    Take a look around - you will see that there are many different options available and then discover, that you will achieve better rankings faster than with English sites.
     
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  3. Oukast

    Oukast Senior Member

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    Yeah, there are some that I've already started to utilize - but just few won't really cut it :p
    That's why I'm asking if it makes any sense to produce content in English for sit that's not in English.

    I also have a blog (also on the site itself) set up, aimed for the target country, so I'll keep that one going as well. I think I'll also create FB/G+ sites, although I don't really know what kind of content I could produce there - maybe just links to the on-site blog I have...

    But thanks for your input - appreciated!
     
  4. SEOWhizz

    SEOWhizz Power Member

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    If your target market is for example swedes, then it makes sense to write in their official language; so the content would ideally need to be in Swedish.
    As well as links from Swedish sites, you can use links from other countries to maintain diversity.
    Yes, but also use Swedish articles as well.
    Google Places is more useful if it's targeting a specific location rather than a whole country, e.g. mobile phones in stockholm.

    In addition to the above, other ranking factors (for g@@gle.se):
    - Domain extension (ccTLD): If it's a new site then .se is preferred, e.g. mobile.se.
    - Set the location in Google Webmaster Tools.
    - Host the site in Sweden.
     
  5. Oukast

    Oukast Senior Member

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    On-site content is in the target language, as are my articles that I've uploaded to local article directories - thus the original question about English articles and their usefulness. The aim is only to use the target language content, but it's good to know that English works basically just as good. I found some "world wide" article directories, so I guess I'll drop few articles to those as well...

    Though so - better to ditch that then, as it most likely won't be that much useful for an internet-only service.