Ok guys, This thread is kind of a compliment to a thread I will post a bit later on my SEO strategy. So far this strategy has worked well, but I have a competitior that is doing wayy too well. He has put a site on the first page which has no reason to be there - backlinks, onpage seo, cloaking - none of these. Ok - in this small, local highly competitve niche, there has been my competitor for two years. He has one main website, and a would be 'backburner' - both are eseentially competitors for each other. I'll call the main one blue and the second website green. 'Blue' used to be on the front page, and this website and its identity are what he uses to promote his business with his partner. Green is his own pet project and has been almost abandoned for two years. .(He screwed me over and destroyed my old legitimate business - not to compete, but because I wouldnt pay for his SEO skills. ) So I launched a competitor to his website and got onto the second page pretty quickly. 'Blue' then slowly fell down the rankings, and I went up until I passed 'Blue'. Victory was mine I thought. Nope. 'Green' suddenly appears from nowhere and goes in at the number three spot on page one. The SERPS for this niche seem ordered by: community .org/edu backlinks good solid SEO - keywords, titles backlinks, anchors and amoutn of content The first page is literally ordered by the content size of each website. So - 1: 157 PAges 2. 122 PAges 3. Green - 15 pages - WTF ??? 4 98 pages 5. 65 pages 6. 62 pages This goes on for over two pages - including my site at 35 pages at the moment. The thing is: Green appears to have: No cloaking Only 10 backlinks from unimportant websites Not visibly update in a year 15 pages of content No hidden text using either Jscript or CSS No multimedia content One stumble upon (low for this niche) So how has Green shot up to number three. And why isn't the dude using these techniques for Blue - which used to do massive business???? I suspect he intends to dump his business partner - hence the abandonment of Blue and the focus on Green. What on earth could his technique be if its not backlink domination keyword domination cloaking This isn't a fluke, I have watched Green slowly pass me and go to SERP positon 3 over the period of a few months. Also, dude sends me taunting emails about it. Any ideas ?