I'm starting a new internet business, and I willing to pay $ for FB fans that fit my target audience. I don't want fake fans or users who aren't relevant to my business. I know FB ads would work for this, but I'm wondering if there is a different/better approach to take. edit: One idea would be to add users who "like" a competitor using a friend adder bot, and send them a coupon code to use our site. Or perhaps they have to "like" my page to see the coupon code. Please let me know if you can help with this.