FB ads

Guadalupe.D

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I'm planning to launch FB ads for a couple of days to inform people about uncoming discounts on cosmetics and personal care products in my store (when I will launch other ads about those discounts)

What objective campaign do you recommend me to use?

And what tactic should I use. I'm thinking to create email subscription on my store and write something like "subscribe our email to get a reminder about discounts" and with those FB ads redirect people to my website.
 
Email subscription is good if you have a viable strategy to send mass promotional emails in order for them to buy.
 
Do conversion campaigns. And just be mindful that some cosmetics aren't auto approved especially if you are running inauthentic brand.
 
Use Traffic objective and Include a strong call-to-action
 
What objective campaign do you recommend me to use?
Make a way to retain your client so you can market to them in the future.
Such as push notifications, email subscribers, tg groups and more
 
Run campaigns that convert or maybe advertise on your Page
 
I think you should use interactive campaign and put in registration information and in ads. You should run ads about 1 week before the event date
 
I think you should use interactive campaign and put in registration information and in ads. You should run ads about 1 week before the event date
 
I think the Traffic campaign is the best for the goal you need !
 
advertise by advertising traffic. come up with a customer retention strategy by clicking follow your page will be advertised on opening day.
 
I'm planning to launch FB ads for a couple of days to inform people about uncoming discounts on cosmetics and personal care products in my store (when I will launch other ads about those discounts)

What objective campaign do you recommend me to use?

And what tactic should I use. I'm thinking to create email subscription on my store and write something like "subscribe our email to get a reminder about discounts" and with those FB ads redirect people to my website.
It's a good thing. But to start a good campaign and save money. Prepare good page posts such as engaging reel videos and increase engagement likes for those articles. Once it's ok, you can advertise with them
 
I'm planning to launch FB ads for a couple of days to inform people about uncoming discounts on cosmetics and personal care products in my store (when I will launch other ads about those discounts)

What objective campaign do you recommend me to use?

And what tactic should I use. I'm thinking to create email subscription on my store and write something like "subscribe our email to get a reminder about discounts" and with those FB ads redirect people to my website.
Your idea is very good, also you can make additional discounts for those who preorder your products.
 
You can use a deceitful tactic, something close to them getting the cosmetic for free or you attach " first 5 to subscribe gets a free gift".
 
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