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[FB Ads 2020] How I Test Winning Dropshipping Products FAST

Discussion in 'General PPC Discussion' started by slickbrick, Dec 22, 2019.

  1. slickbrick

    slickbrick Regular Member

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    1) Create 1 post for each product and post it on your Facebook page. Make it as you'd make a normal ad.

    2) Create a PPE campaign. 1 adset, broad targeting (always include engaged shoppers), 3 ads using the post's ID (1 per product). You can create 1 adset for every 3 products you wanna test.
    Spend 10-20$/day per adset.

    3) Let them run for 3 days and see which ones are getting the highest shares and reactions.
    Some of them will get link clicks and sales.

    4) Create a Website Conversion campaign. 1 adset, same targeting, best ads with the same post's ID.

    Facebook should keep the likes you received from the PPE campaign.

    This will give you social proof too.

    Test 3 days at 10-20$/day per adset.

    5) Scale

    Don't target 3rd world countries or all tier 1.

    I always test the big 5 English speaking countries, they dictate trends online.
     
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  2. Boriss

    Boriss Elite Member

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    Interesting. Good share.
     
  3. FUTUR TIM

    FUTUR TIM Jr. VIP Jr. VIP

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    What's the conversion event you optimize for?
     
  4. John4life2017

    John4life2017 Elite Member

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    What budget do you recommend?
     
  5. slickbrick

    slickbrick Regular Member

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    Add to cart if you have no sales yet. Otherwise Purchase.
    10/20$ per day per adset when testing. l
     
  6. nsfw

    nsfw Newbie

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    Interesting. Do you suggest targeting third world countries for PPE for a high and eady social proof? Then dropping them all of in the conversation?
     
  7. Priince1337

    Priince1337 Junior Member

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    Not gonna hate on your thread but this is really basic targeting and will NOT get you results fast.

    But let me give you a couple of reasons why your strategy is bad:
    - PPE campaign including engaged shoppers -> This will only increase your costs and will not get you anymore sales. PPE aims to get you engagement and not sales.
    - Letting ads run for three days. It's not about how long you let the ads run, but how much you spent. You might get very different results spending 10$ for 3 days or 20$ for 3 days. Ad spent > Ad runtime.
    - Creating a website conversion campaign after PPE. Unless you have a seasoned pixel with a lot of sales, this won't work for beginners. Facebook needs at a bare minimum 50 conversions to start optimizing your conversion campaigns.

    You should also point out that starting a dropshipping business requires A LOT of money for testing. This is not an easy business to handle and can make you poor pretty quick unless you know what you're doing. That's why most people fail at dropshipping.
     
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  8. jul3s

    jul3s Jr. VIP Jr. VIP

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    This right here! I couldn't agree more.
    You will need a big budget for this approach and it won’t be fast.

    Finding winners is not all about testing a ton of products. Go with the market-first approach and you will have a way better chance of finding those gems.
     
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  9. slickbrick

    slickbrick Regular Member

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    No hate here! Just sharing opinions and helping.

    I always target engaged shoppers with a PPE campaign to quickly get a reaction from shoppers at a specific product/design.
    Why? Because when I tested without targeting the engaged shoppers and then switched to a WC campaign I had worse results.

    I always had good results with this quick testing strategy but I'm curious to hear how you test (if you want to share).

    It does require money to test. It's not a get rich easy scheme and you gotta have discipline. I'd say 90% of people fail.
    I always use this approach and have good results, but, again, I'm super open to hear yours. You never stop learning.

    What do you mean the "market-first" approach?
     
  10. jul3s

    jul3s Jr. VIP Jr. VIP

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    The market approach will make your life much easier, and your success rate way higher instead of the product approach first. Meaning, instead of looking for the ’perfect’ product, find your perfect audience first.

    Pick top 3 niches you want to be in, join groups, check niche related magazines, websites, big FB pages, shops/brands, influencers/authors. You will get an idea of who the audience is, how old, what they like, etc. If you go an extra mile, ask magazines for their media kit where they have their audience layout of their subscribers so you can easily target the same pool of people on Facebook.

    What is the buzz around those sites? What are they passionate about? What kind of products do you see often? What are they emotionally attached to?

    If someone is paying to be in a magazine, do you think that the product is selling? ;) You can find something similar + make a bundle with related products to be 100% unique (and make more money). This way you will be way ahead of anyone else starting.

    Do your research first, and everything will follow. You will learn more about a niche and get ideas instantly.
     
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  11. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    I am bookmarking this!
     
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  12. algrotje

    algrotje Newbie

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    Love this thread. I am a beginner in AM overall and especially in using FB as a TS. So if someone likes to share his/her approach, please post it, 'cause I would happy to learn from you guys:)
     
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  13. slickbrick

    slickbrick Regular Member

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    Interesting!

    I come from the direct-marketing world so that's the approach I always used. Strange to hear that you do the same! Cool.

    Thank you for writing this. It will help for sure a lot of people. Great value.
     
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