slickbrick
Regular Member
- Sep 13, 2018
- 260
- 546
1) Create 1 post for each product and post it on your Facebook page. Make it as you'd make a normal ad.
2) Create a PPE campaign. 1 adset, broad targeting (always include engaged shoppers), 3 ads using the post's ID (1 per product). You can create 1 adset for every 3 products you wanna test.
Spend 10-20$/day per adset.
3) Let them run for 3 days and see which ones are getting the highest shares and reactions.
Some of them will get link clicks and sales.
4) Create a Website Conversion campaign. 1 adset, same targeting, best ads with the same post's ID.
Facebook should keep the likes you received from the PPE campaign.
This will give you social proof too.
Test 3 days at 10-20$/day per adset.
5) Scale
Don't target 3rd world countries or all tier 1.
I always test the big 5 English speaking countries, they dictate trends online.
2) Create a PPE campaign. 1 adset, broad targeting (always include engaged shoppers), 3 ads using the post's ID (1 per product). You can create 1 adset for every 3 products you wanna test.
Spend 10-20$/day per adset.
3) Let them run for 3 days and see which ones are getting the highest shares and reactions.
Some of them will get link clicks and sales.
4) Create a Website Conversion campaign. 1 adset, same targeting, best ads with the same post's ID.
Facebook should keep the likes you received from the PPE campaign.
This will give you social proof too.
Test 3 days at 10-20$/day per adset.
5) Scale
Don't target 3rd world countries or all tier 1.
I always test the big 5 English speaking countries, they dictate trends online.