This website statistics is bending my mind. I can't believe a stupid clickbank product that's a lousy .pdf file can make this amount of money. If you look at their site, it's basic html code and layout. Any noob idiot here should be able to recreate it with another niche. Here's what I've noticed: If you go over to compete.com and enter the URL: HTML: http://siteanalytics.compete.com/fatloss4idiots.com/ It was getting almost 3.5 million hits per month between July and September of 2008. If you do the math at only 1% sales for a $40 product at those numbers: 3,500,000 x .01 = 35,000 sales x $40 = $1,400,000 per month gross sales. I've noticed that their traffic is down to around 250k a month. Anyone know why the big drop? Is the life of this product basically over? (Even though I'd give my left nut sack to get 250k a month traffic for ANY niche.) Of course they paid to get that kind of traffic. If you go over to spyfu.com: HTML: http://www.spyfu.com/Domain.aspx?d=-640380164781450613 They'll notice that they've spent crazy amounts of money on adwords early on. I guess affiliates now bring in the most traffic so they don't have to spend nearly as much. I found this page on their website about this: HTML: http://fatloss4idiots.com/aff/#MarketingSecrets They're telling us that the trick is to NOT fire hose a ton of money directly at weight loss keywords but to target the key audience. (over 30 year old women) Find the right viewers and just place the affiliate ad on the page, they'll find the link themselves. Anyone have this ebook? I can't find it in all the usual spots. (I guess I'm late to all this.) This is killing me that this kind of money can be generated from basically online crap. I always thought you need a huge building with workers and trucks to make this kind of money.