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Family Business

Discussion in 'BlackHat Lounge' started by PureBlack, Feb 8, 2013.

  1. PureBlack

    PureBlack Power Member

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    Hi,

    I was wondering what kind of SEO service I could use to help my family business of pastry and bakery products. Which one would you recommend? I know very little with SEO.

    Thanks,
    Ben
     
  2. mohsinmajestic

    mohsinmajestic Jr. VIP Jr. VIP Premium Member

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    Its Depend..But where your business is located?
     
  3. rkwebs

    rkwebs Power Member

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    i will recommend to you go for classifieds ads which are best for local listing and will increase your sale too
     
  4. Caesar7

    Caesar7 Junior Member

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    You need to find someone who can help you target local keywords.
     
  5. B. Friendly

    B. Friendly BANNED BANNED

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    Assuming this fits the definition of a Local Business, you should post the question in the White Hat area. Brick & Mortar businesses should avoid black hat methods.

    Here's a list of what you need, in order of priority:

    1) Consistent NAP (Name, Address, Phone Number)
    2) Google Places/Google+ Local filled-out to 85% or better.
    3) A website, with NAP on Home Page, and reasonably good SEO.
    3) All tier 1* Local Citations submitted, all with consistent NAP
    4) Tier 2 Local citations submitted
    5) A minimum number of reviews, which relay a positive and natural-looking profile
    5) Social Media (FB, Twitter, G+, Pinterest, Etsy, etc...
    6) Some blog commenting, nothing over the top
    6) Basic groundwork of link pyramids (tier 1 to the money site, but no spam).
    7) Start minimum amount of backlinking, to get all of the above indexed.

    More or less. Others will disagree, and they might be right, but the basic idea is that there is a structure, an order of things. Some things are more important than others. Do them first. Some things are safer than others, do them first. Some things take less time than others, do them first.

    Save the dangerous, less-important and more time-consuming things for later. DON'T hire someone that wants to apply organic blackhat SEO methods to Local business listings. The algorithms between the two are completely different, and while you might rank high in the organic listings for a while, eventually your backlinks will drop off enough to drop you to page 2 or worse, but enough will stay around to keep your Local results even worse than that. How many local Bakeries have numerous backlinks from Vietnam, Ukraine and Zaire?

    If you can see how unlikely that is, Google can too.

    In contrast, playing it safe gives you relatively easy local results, that are durable and may last for years with very little maintenence. If, after all the Local stuff is complete you want to "step out" and go after spammy organic results, you can do that with your Local results as a safety net.

    * I have a list of Local Citations that I have classified into 3 tiers, with GP/G+ local being in a class all by itself.

    You'll want a good kw analysis in order to determine which kw's you are optimizing for. Other than that, a lot depends on the particular business. Bakeries are cool. Give local students tours, give away a few Bavarians and get mentioned (and backlinked) in the local paper and/or the local schools .gov website.

    Better Business Bureau gives a GREAT backlink. Professional Associations, 4H, FFF, any other clubs you might belong to give good backlinks, some universities give alumni profiles with backlinks. Charities, churches, etc... Depends on the "lay of the land". Figure out what that is, then take advantage of it.
     
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    Last edited: Feb 8, 2013
  6. MatthewWoodward

    MatthewWoodward Jr. VIP Jr. VIP Premium Member

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  7. B. Friendly

    B. Friendly BANNED BANNED

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    Oh yeah, and YouTube videos. Virtual "walk-through" tours posted both on the website and YouTube.

    Baked goods are popular now, what-with all the cupcake, sweet genius, cake shows, etc... so you have a LOT of onsite content you could create. Lots of pictures of everything you make (YUM!), recipes for things you make, plus special family recipes of things you don't sell.

    EVERYONE wants to know what the professionals make for their own dinner, right? Just because you are bakers, doesn't mean you don't have a wonderful Beef Stroganoff. Your community WANTS that recipe. Newspapers and blogges will publish it, people will FB and tweet it.

    You could post a new "family recipe" every month or week. (There's more percolating here, but it's 3:50 a.m., I gotta sleep now or else I'll be complete crap tomorrow.)