A Jury awarded 4.8 million USD to NetQuote after finding that its competitor, MostChoice, submitted more than 3,500 false applications for insurance quotes to the NetQuote website.
Wow. Like any insurance company has a right to get on its high horse about anything.
Hilarious though. The level of haughty self-righteousness in the comments made me snicker.
And only 3500 leads? If only they'd had Secret Submit!
Code:
http://www.seomoz.org/blog/lead-generator-mostchoice-must-pay-a-competitor-48-million-dollars-for-creating-fake-leads