After 4 years off IM, I'm coming back with a brand new account which is why I'll call this journey, the Phoenix Journey. I had a fairly good experience in social medias, made some solid money back in the days and would like to get back to this as this was probably one of the funniest thing I did. To make it quick, I quitted IM after founding my first company which got successful pretty fast. I sold it after a couple years while I was working on an other company that's been successful too and which I sold a couple months ago. While it's been an amazing experience on the human side as well as on the financial one, I always looked back at IM which felt more like freedom. So now that I have more time in my hands, it's time to come back ! I hesitated a lot to write down my journey, but after long thoughts, I think it can help others to see how I start back and that it can also help me to have your feedback ! WARNING: even if I was able to get some crazy traffic 4 years ago, a lot of things have changed, so don't expect me to be an expert. So here is the plan to get started again: PRODUCT I'm going to start with a viral blog (like viralnova, buzzfil and co). I think that it should be easy to get some trafic through this kind of content and should be fun to see how far it can go. I know there is a lot of competition but we'll see, and I have some budget to spend (and lose). GOAL I'd like to reach $10k monthly revenue within ~6 months. To my estimates, this is reachable with the following conditions: $1.5 CPM ~250k Page Fans (Real, engaged and quality ones) 2.5 page views per visits on average 5 posts per day 7% of the fan base engaged per day Let's do the math: 1.5*((250000 * 0,07)*(5*30)*2.5)/1000 = $9843,75 My two main concerns with this scenario are: I'll not be able to maintain this CPM I'll not be able to reach 250k quality fans within 6 months PLAN I have no big plan as I honestly have no idea how I'll grow this project. I have a method that almost always worked for me and that I will follow which is: start small, never give up, go big. I'll start every week by analyzing what worked and what did not. From there, I'll try to learn as many lessons as possible and will then fix goals for next weeks. So here is the plan for week 1: - Setup a blog - Post a few articles - Buy ads on fcbk and outbrn - Look at the first results The goal is really not to make money off the first week, I'm not going to put ads on my website, I just want to see how it works today, how I will target audiences etc... Basically, I'm going to be dumb, lose money, and will just try to get data and insights out of this. CONCLUSION No need for more intro, let's start playing Oh also, I'll try to post complete recaps once a week so don't expect daily recaps. I'll try to answer to your questions, remarks, advices etc.. daily though !