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Facebook unique reach or maximum impressions?

Discussion in 'Making Money' started by buzz, Jun 22, 2016.

  1. buzz

    buzz BANNED BANNED

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    Hey,

    I am currently running a Facebook ad campaign and I get clicks for a CPC of $0.03 from USA, UK and Australia only.
    What setting is better, bidding for maximum number of impressions or unique reach?

    My current objective is 'website clicks' should I stay with it or should I try 'post engagement'?