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Facebook To End Sponsored Search Ads — For Now

Discussion in 'FaceBook' started by twitter.followers, Jun 14, 2013.

  1. twitter.followers

    twitter.followers Elite Member

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    [​IMG]
    Facebook has said that it?s getting rid of sponsored search results for the time being. It?s not walking away from ?search advertising,? however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out.

    Facebook told me this morning that, as a practical matter, most of the sponsored results in search were for app installs. Accordingly, Facebook wants marketers to use mobile app install ads and Page post link ads for the time being as alternatives to sponsored results.

    The following is a statement issued today by Facebook:

    In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We?ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.

    Sponsored search results were originally developed before Graph Search. And, as mentioned, Facebook wants to rethink search ads for its new Graph Search offering.
     
  2. Paper-Boy

    Paper-Boy Elite Member

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    Never knew anyone that profited from this type of placement anyways.

    Heard this was good for local business though. I could be wrong.
     
  3. twitter.followers

    twitter.followers Elite Member

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    Yes, its actually good for the local businesses since they could be seen using sponsored ads.
    But the new graph search is the reason why they have stopped it now but I believe they will be coming up with something new and better than the last time soon since this would affect their revenues.
     
  4. tech reaper

    tech reaper Newbie

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    I think this is a good move from them. Considering sometimes sponsored ads are just useless at times. So it will be easy to search sponsor free ads
     
  5. SeoWrecker

    SeoWrecker Jr. VIP Jr. VIP Premium Member

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    never knew it existed lol
     
  6. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

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    It'll probably make good use of it's newly integrated hashtags that'll make up for the search ads.
    It seems that facebook is trying more and more to mimic twitter, which is very strange!

    Edit- Additional argument: If it continues this way it'll be hard to tell the difference between facebook and twitter, so why use both?
     
  7. twitter.followers

    twitter.followers Elite Member

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    But this would affect their revenues so I don't think they will keep it the same way for long.

    So true... I believe since they are already bigger and popular than Twitter, they plan to take up all the features that Twitter has which might actually destroy it but Twitter ain't any small platform to be destroyed and I am sure they will be coming up with something cool as well.