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Facebook Testing New Ad Strategy Which Hides the Fact That a Timeline Post Is an Advertisement

Discussion in 'BlackHat Lounge' started by Noah Hawryshko, Apr 12, 2017.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Saw this on my personal news feed a couple days ago. At no point does it tell the user that the post is actually an ad. Rather, it just changes the "sponsored" message to "a video you might like". I am unsure if there are different messages for different types of content (e.g. "a photo you might like", "an event you might like") or if this is currently being tested only for videos.

    [​IMG]
    I've checked and double checked that this can't be anything except an ad, and I'm pretty sure it can't be. I don't like Machinima on Facebook, don't follow them on Facebook, and nothing in the post indicated at it was shared from a different page I do like or follow, or that any of my friends or other people I follow shared this post.

    Here's my theory:

    It looks like Facebook realizes that people are starting to get (just a tad bit) smarter and skeptical of "sponsored" posts. Looks like there's an opportunity for higher clicks if this gets rolled out, as people are more likely to click on a non-ad than they are an ad. If Facebook makes all ads indistinguishable from normal posts to people who aren't tech-savvy, then they'll wallow in their ignorance and click it without the usual skepticism they incorporate when clicking a "sponsored" message.

    Genius.

    @BassTrackerBoats @MrE
     
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  2. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    I don't think that's an ad at all
     
  3. sjoerdtop

    sjoerdtop Regular Member

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    Can't say if seen this popup on my own timeline, but i'll keep an eye out for it.
     
  4. Noah Hawryshko

    Noah Hawryshko Senior Member

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    But what else could it be?
     
  5. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Maybe they are just suggesting content for facebook users
     
  6. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Free? I can't imagine why they'd want to do that. It reduces incentive for advertisers to spend money on ads if Facebook is giving them free traffic, which means less money for FB.
     
  7. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Without any facebook users, Facebook won't make any money. So showing relevant content to them that they will like will keep users coming back.

    Facebook is already way to saturated. There is only so much ad space. They don't have enough. Facebook will ban ad accounts not matter how much they are spending if a very little amount of people say they don't like it. Their goal is to make customers happy. No matter if you spent $5, or 500,000. They care more about users.
     
  8. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    In addition to this. A large amount of revenue is brought from dropshippers. But now they recently launched a new thing where they ask people if they bought and if they received their product. So that way they can get rid of dropshippers. Dropshippers make them alot of money but they care more about their users and want to make sure they are happy
     
  9. TrafficPop22

    TrafficPop22 Registered Member

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    did you like them at any point?
     
  10. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Ahh that's right, you're the 10k a day guy! My bad, I didn't realize who I speaking to :) .

    The way you've explained things makes sense. So you'd say that the reduced incentive for pages to pay for ads is outweighed by the increased incentive for users to spend more time on Facebook and therefore generating more money, right?
     
  11. sjoerdtop

    sjoerdtop Regular Member

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    Can't find any source on this, how did you figure this out?

    No saying your lying, just trying to find out more.