To improve reach, try placing external links in the first comment or using the comment-to-DM automation feature, focus on publishing high-retention vertical short videos, and drive immediate early engagement within the first 30 minutes of posting by engaging with your audience in the comments.
lately i have observed that the reach on facebook has become unpredictable for me. one tip that worked out for me is that i focused more on what kind of content ppl pause for nd engage with rather than posting content regularly. the content that starts a conversatiion with them works better for me than the one that looks like advertissement.
