You can imagine this. Facebook Pixel is like a communication link between the website and Facebook. Whatever customers do on the website, the Facebook Pixel is responsible for reporting back to Facebook.
Use when you run a conversion campaign. It's a piece of JavaScript code provided by Facebook for advertisers to embed on their website. If your campaign produces a lot of results, that picxel will follow and it will help you find similar customers.So if possible I would like to advise everyone to keep the pixel instead of creating a new one to run.
It's very useful, it can help your ads show up to real potential customers who take specific actions, helping you increase your reach to people who are likely to get high results, and it Measure your campaign results, from there you can optimize everything for your next campaigns and achieve high efficiency with your service!
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