Hi All, before writing this I made a search in google and here as well, and I couldn't find this theory mentioned anywhere, so I share with you what I heard today. I was in a well known local conference for bloggers and youtubers. There were discussions about different topics, content making, monetizing, etc. One of the things that I heard and made me think is the theory about facebook lower reach. That person (a very known personality with a really huge engagement and followers on YT and FB as well as other social networks) said that he tries to avoid paying for Facebook Ads or boosting posts, because according to this theory just the fact of having an Ads FB account and having a Credit Card added, makes the facebook algorithm lower drastically the organic reach. So having and Ads Account on with a card turns on a red light in FB and "says": oh this person seems has the possibility to pay for Ads, so let's lower the organic reach, so they'll pay to reach more people. This guy has a an Ads account, but uses it very very rarely per year. (But he didn't say if it has this account on a Manager of his fanpages or has the Ads account linked to a personal account that is not linked to the Pages at all ...). What I can sat is that: -He doesn't know if this conspiracy theory has sense or not, but knowing how knowledgeable this person is, I feel to believe it. -I feel all my accounts were affected by this, and I think it is real too. I was having very high organic reach, till I was boosting posts 5$ rarely. There was a month I paid 50$ twice to boost 2 posts. In that quarter, after this date, ALL my pages dropped the organic reach 12x or more. I am wondering where to try to delete the Ads Account, or remove from the managers of my pages my account linked to the Ads account. Maybe my reach will go up? Please consider my post as a "fairy tale". It is not confirmed nor official, but if somebody of you also noticed a similar behavior, please share your experience.