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Facebook new feature: Instant Articles (First Look)

Discussion in 'FaceBook' started by sandandkush, Apr 18, 2016.

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  1. sandandkush

    sandandkush Power Member

    May 29, 2015
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    Facebook Instant Articles

    A new way for any publisher to create fast, interactive articles on Facebook.
    Publishers of any type, anywhere in the world can deliver an incredibly fast and immersive reading experience for people on Facebook.
    Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly in News Feed, and readers really like the speed.
    New creative tools bring your stories to life and are as easy to use as they are transformative for the mobile storytelling experience.
    The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web articles on average, amplifying the reach of your stories in News Feed.
    Flexible monetization options support the way you grow your publishing business and you choose what works best for your business.
    Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house analytics tools or third-party measurement services.
    Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow and existing production tools.

    Details of Instant Articles

    On Monday April 16, Facebook opened up its Instant Articles offering to all publishers, allowing anyone to import their content into the social network and add it directly to a user's News Feed.

    The company said that adoption has been "tremendous" with more than 1,000 publishers worldwide. "We see clear evidence that Instant Articles provides a better reading experience for people and a significant boost for publishers looking to reach their audiences on Facebook," wrote product manager Josh Roberts.

    In addition to the general availability of Instant Articles, Facebook has added new partners and tools, including integrations with WordPress, Medium, RebelMouse, ShareThis, Sovrn, Tempest, Adobe Analytics, Chartbeast, Nielsen, Parsely, and SimpleReach.

    Opening up Instant Articles to all publishers gives Facebook an edge over Google, which has launched its own initiative called the Accelerated Mobile Pages project. Both efforts are designed to avoid slow browser load, but Google's is open-sourced, meaning that other services like Twitter can use it. However, perhaps one of Facebook's biggest advantages is the social aspect, where you can read an article within the social network and share it right then and there.

    In February, Facebook announced the public debut of Instant Articles, which seeks to streamline the way people consume content on their mobile device. This feature first launched last May, when only a select group of publishers had access, including The Atlantic, BBC News, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times, and Spiegel Online. Prior to today, Facebook claimed that a "few hundred publishers" have been onboarded.

    Instant Articles has been billed as giving readers a faster experience to consume content, in addition to giving publishers more interactive features to "bring their stories to life in new ways," according to Facebook product manager Michael Reckhow.

    Publishers can bring ads that they've sold into the product and keep 100 percent of the revenue. Facebook's system will track the data on the ads served through its Audience Network or publishers can use their own offering.

    Benefits of using Instant Articles:

    10X Faster than standard mobile web articles.
    20% More Instant Articles read on average.
    70%Less Likely to Abandon the Article.

    Monetize with demand from over 3 million advertisers worldwide on Facebook, delivering relevant, high value, native formats that drive performance and engagement.
    Serve display ads that are directly sold by your own sales team and keep 100% of the revenue generated from ads you direct-sell.
    Extend your branded content business and publish sponsored content as Instant Articles.
    Earn traffic credit through attribution providers.
    Analyze real-time article traffic with your existing web analytics tools.
    Embed cookies to follow reader interests and serve more relevant ads.
    Create a secure RSS feed using familiar HTML5 markup to seamlessly publish Instant Articles from your current workflow through RSS, API, or third-party production and publishing tools.
    Integrate with our API to create, publish, update and delete Instant Articles directly from your content management system in real time.
    Seamlessly create and manage Instant Articles with open source plugins and third party publishing tools from our Instant Articles Partner Program.


    Share your views about this new Facbeook feature, Instant Articles.
    • Thanks Thanks x 2
    Last edited: Apr 18, 2016
  2. deal with it

    deal with it Power Member

    Sep 30, 2015
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    Hyperlink allowed ? :D
  3. russian racket

    russian racket Jr. VIP Jr. VIP Premium Member

    Aug 18, 2011
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    Software developer and Anonymity expert
    Moscow, Russia
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    This feature can bring a lot of high quliaty traffic for our projects. It looks very impressive and the very handy for users , so the connection between me and users became more close, because after he opened Instant Article that looks really awesome he will be totally in my hands. I am interested if i can put Ad content like MyLikes or SkyLikes into this.
  4. blackbeans

    blackbeans Jr. VIP Jr. VIP

    Nov 29, 2008
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    Your Secret Weapon
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    My first impression regarding this latest development from Facebook is that it's definitely a step in the right direction

    By enabling content producers to get their content right in front of interested eyeballs, it's easy to see how you can explode your reach.

    Even if you don't get to put a direct link on the article, this can be a great tool because you can brand people interacting with your content.

    Also, I'm hoping that you can link it with your Facebook Page and you can pick up quite a number of new fans this way.

    Once you get them on your Facebook Page, you can then direct them to your website where you can do ad retargeting.

    Overall, I think the biggest promise of this technology is ad retargeting.

    You guys should already know how powerful retargeting is.

    This looks like another tool you can use in your overall ad retargeting campaigns on Facebook.
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