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Facebook Launches CTA's (Calls To Action)

Discussion in 'FaceBook' started by SocialMediaManager, Dec 15, 2014.

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  1. SocialMediaManager

    SocialMediaManager Elite Member

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    Great news!
    Facebook has just announced a new feature that can help drive more traffic from your Facebook business page to your website. It is a Call-To-Action button.
    This feature isn't available to everyone yet. It is rolling out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don't see it on your page yet, rest assured that it's coming.
    The CTA will show up at a fixed location at the top of your business Page, to the left of the 'Like' button. The location of the CTA button makes your cover photo all the more important.
    Be sure the color and design of your photo isn't making the button less visible to Facebook Fans who aren't accustomed to seeing it there.
    At the time of publishing, the CTA button doesn't appear yet on the mobile app.
    Over the course of a three-week test, the CTA button delivered a 2.5 times higher conversion rate versus other comparable social placements aimed to drive new user acquisition.
    Keep checking back on your Facebook Page so you can take advantage of this feature as soon as it becomes available to you.
    Steve says:
    "This is great news for any business who uses Facebook and is something to think about for those who don't.
    I think that this is a great opportunity for businesses to set up a landing page, offer a free report or white paper in exchange for collecting people's contact details."

    [​IMG]
     
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  2. shackles2006

    shackles2006 Newbie

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    Holy Cow. Could this take over the landing pages and custom tabs/apps on Facebook eventually?
     
  3. sashablack

    sashablack Elite Member

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    Do you have a direct link to this? I wanted to take a look :)

    -Sasha
     
  4. SocialMediaManager

    SocialMediaManager Elite Member

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    facebook-shave-cta.jpg
















    Ok Here you go
    https://www.facebook.com/DollarShaveClub

    Its Only Available to US Business Pages ... Ahmm .. I Mean Pages managed with Buisness Accounts .. If you know what i mean
     
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  5. birddogging

    birddogging Registered Member

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    Wow this is cool very cool cant wait to get this up and running on my business page woo hoo next they will have a button add so you can call the business right from the page like we do with our google voice accounts
     
  6. sajeneika

    sajeneika Junior Member

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    facebook is growing, I wonder what it will be capable to do in 2020's :)
     
  7. JamesHere

    JamesHere Jr. VIP Jr. VIP Premium Member

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  8. vagnerprestige

    vagnerprestige BANNED BANNED

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    I just saw this become available for my page. I set it up. It also allows you to easily track how many people clicked the CTA which is pretty cool.
     
  9. west555

    west555 Regular Member

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    I don't think this is released today, i have it for like past 2 months, and am not even close USA, for them it was probably released even before that period
     
  10. Paper-Boy

    Paper-Boy Elite Member

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    Yep, definitely not released today since I've seen it in my ad manager since a month ago. But who cares when it was released, lol.

    I haven't tested CTA's yet but will probably test it in the near future when I launch new campaigns.
     
  11. xzzxpimpxzzx

    xzzxpimpxzzx Regular Member

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    I tested this is great for gaining user interaction when user is landing on main fan page tab.
     
  12. weissweissweiss

    weissweissweiss Junior Member

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    I shot you a pm :)