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Facebook Event Ads

Discussion in 'FaceBook' started by lee_s, Oct 30, 2013.

  1. lee_s

    lee_s Registered Member

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    Hey,

    Basically, I have a £300 budget to promote a Facebook event and get as many targeted attendings as possible. What would you recommend? I have been using Facebook ads with a bit of success, however not as much as I would of hoped. Does anyone have any specific tips on Facebook event ads?

    I look forward to hearing your response.
     
  2. abradabra

    abradabra Jr. VIP Jr. VIP

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    Target only the people that have been to similar events before.Use FB targeting options to the max.
     
  3. WebMeUp

    WebMeUp Regular Member

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    The final success of your Facebook event promotion campaign depends on what type of even you are actually promoting.

    If that's a local event, you need to target more specific audience. Narrowing down your target area is likely to increase your odds of a positive outcome. Drill down to gender, age, school, employer and town level. It would also be cool, if you manage to target friends of current fans of your product or brand. If that more global event, you, vica versa, need to widen your audience and areas for displaying an ad.

    Also, in case you are promoting an event via your page, it's a great idea to send out a message to your guest list. Besides, you may invite unlimited guests to your event, but note that you can only invite 100 at a time, and the number of pending requests shouldn't exceed 300.

    That should help you get better outreach and spend your budget in a more effective way.
     
  4. lee_s

    lee_s Registered Member

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    Hi,

    Thanks a lot for your help. What type of ads do you recommend using? Sponsored Story event ads or promoted posts? Also, would you recommend utilizing the budget to keep targeting the same ultra targeted audience?

    Also, we have a real issue with getting our first say 200 attendings and after that because of social proof it seems a lot easier, are there any tips you have for getting them original numbers?
     
  5. Flypkens

    Flypkens Newbie

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    i manage couple of pages, they are real, just help some local businesses...based on my experience the success of the add depends on the the 1) design of the banner 2) budget spent on ad 3) thoughtful targeting.
     
  6. Paper-Boy

    Paper-Boy Elite Member

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    If you could get UID's and use that for custom audience targeting then this could help you get cheaper clicks.

    Just my 2cents.
     
  7. Inception_AC

    Inception_AC Jr. Executive VIP Jr. VIP Premium Member

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    is it for a clubnight?? you would be better creating a fake account and adding a few people from the town/city then adding friends bit by bit. it takes a while but is much more worth it if you are redoing an event in the future
     
  8. MixerDJ

    MixerDJ Regular Member

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    is there anyway to extract other event members?
     
  9. lee_s

    lee_s Registered Member

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    I have a list of user ID's of similar events that have been attended in the area which equates to about 20,000, however it's not as effective as I would of though when targeting these, which is pretty surprising. I just always feel although I am missing a trick when a new brand comes a long and ends up with say 800 event attendings and sell out. I spend about £300 on marketing as well as inviting say, 6,000 friends to the event and end up with about 400 attendings.
     
  10. Donestrgling

    Donestrgling Regular Member

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    Use an e whore page, invite friends of friends who like "interest" then use the e whore page to invite those new friends to the event.