Facebook Dying for Younger Generation? + Facebook Does Nothing for SEO

Discussion in 'BlackHat Lounge' started by Asif WILSON Khan, Jan 7, 2014.

  1. Asif WILSON Khan

    Asif WILSON Khan OG Blue Tick Exec VIP Jr. VIP

    Nov 10, 2012
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    Facebook Dying for Younger Generation?

    If you?ve been reading any tech related blogs over the past day or two, you?ve undoubtedly seen dozens of stories citing a new study from a UK academic which looked at the decreasing popularity of Facebook with teens and young adults. In the study, it is said that Facebook isn?t just losing popularity with this demographic, it is ?dead and buried? for them.
    Hyperbole aside, there is no doubt that 13-23 year olds are moving away from Facebook, in favor of social networks like Twitter, Instagram, SnapChat and others. The primary reason, it seems, is that teens and young adults see Facebook as ?uncool? now that their parents, and even grandparents, are on it. Teens don?t want to share their thoughts about their latest crush with their parents, so they move to other networks.
    What most other news stories covering this study seem to leave out, however, is that while the amount of time teens are spending on Facebook is indeed dropping, they are still keeping their accounts fairly active. Even teens use Facebook to stay in touch with family (even parents, grandparents and their weird Uncle Steve). It can be assumed that as they get older, they will start to outgrow their aversion to being on the same network as their parents.
    Most kids go through a phase where they want to distance themselves as much as possible from parents and older relatives. In most cases, kids grow up and realize that their parents aren?t so bad after all. In addition, as young adults stop doing all the ?stupid? things that kids do, they won?t be quite so embarrassed to post about their life on a site where their mom might see it.
    While Twitter, Snapchat and others might be popular with younger people, it seems hard to imagine adults embracing these platforms over Facebook anytime soon. They are lacking any real features, and seem like more of a novelty than a real way to communicate (in the eyes of most adults anyway.)
    The big question I have about all these people who preach doom and gloom for Facebook because of the fact that they are ?losing? the younger generation is, why should Facebook really care? Sure, it is always good to have more people on the social networks, but young teens and 20-something?s don?t have the disposable income that advertisers want. Losing a few million 14 year olds isn?t going to hurt Facebook?s bottom line.
    As they grow up, these kids will slowly come back to Facebook, and all will be right with the world once again.


    Facebook Does Nothing for SEO

    A recent study from Stone Temple Consulting has found that when it comes to SEO benefits, Facebook isn?t an important factor. The study looked at things like how many times a story gets shared, liked and other factors, and then compared it to how soon and how often the page being discussed gets indexed by Google. It is important to keep in mind that Facebook will almost always drive direct traffic to a site, but that is not what this study was about, so it is not factored in.
    In the study, Stone Temple Consulting ran a number of different tests to figure out exactly what kind of impact Facebook can have on your SEO efforts. The results are quite interesting, and may change the way marketers are using Facebook in the future.
    First, the question of whether or not Google cares about how many likes a particular post gets. STC ran multiple posting campaigns on Facebook, and got around 850 likes to each one. They then watched the pages they were linking to, and found that Google did not index the pages at all. This shows that even with posting on Facebook and getting a lot of likes, you?re not going to be getting any real SEO benefits.
    In a test where they checked to see if posts on Facebook made by well known users are even getting indexed, they found that only 59.67% of posts more than a year old are getting indexed. Only slightly less, 58.93% of ?new? posts are indexed by Google. Interestingly, regardless of the age of the posts, video posts are indexed the least, and link or text posts are indexed most often.
    Even when a post on Facebook is getting shared by other people, it still has almost no impact on how frequently the page will get indexed. Social sharing is an obvious indicator that a page is important (funny, entertaining, informational, ect). Despite this fact, however, Facebook shares seem to have almost no bearing on Google rankings.
    The study went through a significant number of different tests to try to figure out exactly how Google uses Facebook for indexing and ranking sites. While the study can?t be considered 100% conclusive, it was well done and provides a lot of valuable information.
    HERE to see the full study from Stone Temple Consulting

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