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Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good

Discussion in 'FaceBook' started by b1step-ahead, Jan 12, 2018 at 2:17 PM.

  1. b1step-ahead

    b1step-ahead Senior Member

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    Interesting move on Facebook.

    https://mobilemonkey.com/blog/2018/01/rip-facebook-news-feed-for-publishers

    https://www.seroundtable.com/facebook-less-content-publishers-brands-25066.html

    From Markie Mark

    "
    One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

    We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

    But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.

    It's easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other.

    We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

    The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.

    Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

    We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.

    As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.

    For example, there are many tight-knit communities around TV shows and sports teams. We've seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.

    Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

    At its best, Facebook has always been about personal connections. By focusing on bringing people closer together -- whether it's with family and friends, or around important moments in the world -- we can help make sure that Facebook is time well spent."
     
  2. blogzandstuff

    blogzandstuff Elite Member

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    They jumped before they were pushed, doing anything to appease the authorities and be seen as our friend, not just a money grabbing corporation
     
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    Last edited: Jan 12, 2018 at 2:32 PM
  3. knaitas

    knaitas Junior Member

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    >>> Create more accounts
    >>> Add many friends
    >>> Spam your fake friends because you will be above all posts now.

    Ty zucky zucky
     
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  4. Billy Batts

    Billy Batts Jr. VIP Jr. VIP

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    Yeah read his bitch message on FB, acting like he cares all of a sudden. But basically he say's, Thanks investors, thanks to you I'm a billionaire now fuck all Y'all
     
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  5. hellrete

    hellrete Registered Member

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    Blackhat methods are up. Clean your pipes and get ready for the new and improved spamfest that will follow. You have a legit business???? Gey lost.
     
  6. Apocalypto

    Apocalypto Newbie

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    If what he's saying is truly implemented, I guess we can expect chat bots and mobile messaging to explode this year?

    Although, my personal opinion for now is that this is some bullshit FB scheme to try and raise ad prices.
     
  7. William702

    William702 Jr. VIP Jr. VIP Premium Member

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    All I took from reading that was that I need to create more groups :)
     
  8. b1step-ahead

    b1step-ahead Senior Member

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    And their stock is down.... almost 5% I wonder if this is really to cutback on the political ad's coming up in a few months for the mid term elections? If he announces this in march/april it would be really

    obvious that it's politically motivated?
     
  9. MMM Welding

    MMM Welding Registered Member

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    Wonder how much this will affect digital marketing businesses that revolve around fb ads.
     
  10. BlackhaTTer78

    BlackhaTTer78 Newbie

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    How do you create fake accounts without being caught and banned
     
  11. BlackhaTTer78

    BlackhaTTer78 Newbie

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    What do you mean?
     
  12. BlackhaTTer78

    BlackhaTTer78 Newbie

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    As William702 said it looks like groups are going to be hot AF right now!
     
  13. Mat Nhat

    Mat Nhat Newbie

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    Facebook changing their news feeds, how does this affect ads?
     
  14. HenryObi

    HenryObi Junior Member

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    How then do you increase the members, that's the issue am having
     
  15. Rick Sanchez

    Rick Sanchez Newbie

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    Does this mean less ads on Facebook as well? :thinkingemoji:
     
  16. Billy Batts

    Billy Batts Jr. VIP Jr. VIP

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  17. Mat Nhat

    Mat Nhat Newbie

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    yep, I see the cost increasing
     
  18. wormatne

    wormatne Newbie

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    exactly!
    This will also put wind in the sails of other social media nettworks as big agencies and clients will go to twitter etc...
     
  19. Robertkett

    Robertkett Junior Member

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    Has anybody noticed a difference in their reach with this update?
     
  20. MMM Welding

    MMM Welding Registered Member

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    Curious about this as well.