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Facebook CTR of 0.12%.... question!

Discussion in 'FaceBook' started by flow, Jan 27, 2009.

  1. flow

    flow Regular Member

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    This is my first time with PPC and I'm just kind of messing around with a split test right now-- I have two ads with different ad copy targeting same people.

    One ad is at $0.20 CPC, 3,382 imp. only 4 clicks for CTR of .12%....

    The other ad I put up later in the day is at $0.20 CPC, 750 imp., no clicks.

    The thing is, it's a very specific market... I expect the CTR to be very low-- .12% is probably normal for this, but 2) will FB stop showing my ads at this CTR?

    Basically, will FB pull my ad?
     
  2. premiumsource

    premiumsource Senior Member

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    No they won't, that is a decent CTR for Facebook.



     
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  3. flow

    flow Regular Member

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    Thanks premium!! I was actually wondering that...

    Also, I was concerned that I was getting too many impressions in relation to the amount of people in my target market, so I lowered cpc to 18c hoping it would show less. Is this 1) ok? and 2) will it lower impressions?

    Although now that I think about it, the chances that 5 or 6k out of the 10k in my target market logging on sometime today are pretty good right? Is it plausible that the 3k+ impressions are impressions to unique people?
     
  4. premiumsource

    premiumsource Senior Member

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    I think that $.18 will still give you a good amount of impressions.

    It is plausible but I believe what happened is that 1K or less people logged in and your ad was showed to them 3-5 times and that is what caused 3,000 impressions.

     
  5. rayanman10

    rayanman10 Junior Member

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    True. happens to me almost everytime in my multiple accounts, the impressions is not often unique, but it is enough to give you that low ctr.

    So if youre doing some fishy stuff this could save you, the lower the better,
     
  6. flow

    flow Regular Member

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    How many days of no conversions with a daily budget of five dollars should I do before I quit and move on to another product or ad?
     
  7. premiumsource

    premiumsource Senior Member

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    That is a very hard question to answer and sometimes even impossible. But For instance if I was selling a product for which I'd get $30 per sale I would at least spend $30 before dumping this and moving on to something else. So in this case it would take you 6 days before you dump it.



     
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  8. flow

    flow Regular Member

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    So I've got 11k impressions with my new ad (18c CPC) 11 clicks, and only 990 (20c CPC) 0 clicks with my other ad, put up on same day. I think the second one's ad copy gets maybe higher QR for KW density or something so it gets more impressions.

    I was gonna pull the low impression one, but why not let it ride?

    Sorry for the newb Qs... Adwords for Dummies still hasn't arrived.
     
  9. kerozin24

    kerozin24 Regular Member

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    Those stats are totally normal for Facebook campaigns! I have a campaign with stats like this
    Imp clicks ctr CPC
    474,542 120 0.03 0.40$
    and its running only for 1-2 days
     
  10. bananahands

    bananahands Regular Member

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    Yup...that's strange 2 of my ads are converting at .03 as well...something fishy about this whole facebook advertising....
     
  11. Stoner47

    Stoner47 Registered Member

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    I get those stats all the time..


     
  12. visualmagic

    visualmagic Newbie

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    Facebook just gets harder and harder do you agree? I was getting .15% and it just dropped for no reason
     
  13. premiumsource

    premiumsource Senior Member

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    Well it drops because you are showing your ad to the same people over and over again and less people are clicking on it and then sooner or later nobody will be clicking on your ad.

    That is why you need to target different groups of people and different niches and change your titles and pictures every few days.



     
  14. Buliwyf

    Buliwyf Junior Member

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    There is absolutely nothing wrong or fishy with fb advertising...

    you have to stop comparing this to search engine ppc... for google/yahoo/msn, people are there to look for your product or something related to your product.... if ur ctr is not good means ur ad sucks

    on the other hand, fb is a social networking place.. ppl are not here to search for info... they are here to find hot girls, or make stupid conversation on groups.... they arent there to buy something or learn something... only to have fun....ur ad will be displayed if the target has a fan page or has joined a group related to your keywords too... tht doesnt necesarily means its wht hes looking for....

    theres no quality score for fb ads.. its like msn adcenter.. either approved or disapproved.

    hope tht helped...
     
  15. MisterTwister

    MisterTwister Regular Member

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    This is my first and I am pretty new to SEO.

    I have recently been promoting cb products on facebook and found it good for a quick hit - a few days for each product well targeted. After a few days the clicks just dry up.

    I have been promoting tattoo products to people who have tattoo, body piercings and miami ink in their profile. Click through rate was excellent at a bid of only $0.07 bid and I converted one in 20! Made a couple of hundred dollars profit in two days but now making nothing.

    I have moderate success with Wii products and Forex trading software.

    Its against the rules to advertise betting sites but I have poker listed as one of my interests and get lots of casino/betting site ads appearing in my profile so some must slip through the net before being dissaproved. Bet they are making a killing.

    Also been advertising free credit checks with lots of clicks but not converting at all.

    I guess I will just keep trying new products until I get the mix right.

    The trick is to find a niche product and advertise it for a few days then move on.
     
  16. DrzMedia

    DrzMedia Regular Member

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    I tried running a legit Facebook advert but Facebook banned my Facebook account that I never used and they never approved my advertisement either. I didn't get any e-mail about it too they just banned me!
     
  17. superman100

    superman100 Junior Member

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    The thing about facebook advertising is, like Buliwyf says, that people are on facebook to meet friends, look at pictures and update the world on what they're doing.

    They're there to get attention and affirmation from their group of friends / social circle, and to meet other people that think and feel the same way as they do. People want to connect. Everyone's looking for more friends, more people, the next big party, the funniest picture from the last party. They want to create a funny "status" their friends can comment on.

    And, believe it or not: People go online, to facebook, because they're really bored!

    Think about it... and I know i'm just like that aswell.. when I have nothing else to do; I check out a few blogs I like, go to some forums, and login to facebook to see if anything's going on or if someone's writing me.

    So, the thing with the ads is to match these "premises" and wises I have when I come online. Here's a few hints on how to do it:

    1. Be entertaining.
    2. Be funny.
    3. Don't give away "information".! People are not looking for it. It's not Google!
    4. Here's an idea: Record your sales message on a slideshow and put it on youtube. Guaranteed better response then a 25 page long sales page (unless it's entertaining!!!)
    5. People are not on facebook to BUY things. Don't sell!
    6. Don't redirect people to a 25 page long clickbank sales copy. And I really mean it: C'mon... you're competing with funny pictures of my friends, and messages from my girlfriend(s): So what makes you believe it'd prefer to read 25 pages of hard selling copy on how to make money online? If I wanted to make money online i'd be making money online: I'm at facebook to have fun, and if you can offer me to have fun that's at least a good start.

    Here's two examples. One good, and one bad:

    Top 3 Credit Cards
    Compare the top 3 credit cards and find out which one is best for you. Apply online.

    Quench your thirst
    Play Bloodlines, the newest vampire game, and hunt unwitting victims with your friends!

    So, which one do you think I'm more likely to click on? Which one would get your attention.
    Let's face(wow what a wordplay!) it:

    People ARE on facebook to play vampire games with their friends: NOT compare credit cards.

    And another thing:

    Do you guys track the bounce rate? The time spent on your landing page? I don't have any proof to back this up, but I don't believe people browsing facebook feels like leaving facebook (if you know what I mean.)...

    It's okay when you're at GOOGLE, because GOOGLE is not a "real" website, it's a index linking to other sites online: And when you click a link (sponsored or not.) you expect to end up somewhere else: Somewhere different from Google's layout:

    But with facebook it's different (or is it? I don't have any proof...!) - Bare with me:

    If you click on a application on facebook you're still on facebook.com : And when you browse your friends pictures you're still there. The same menu and layout is in on the sides, so the visitor/browser still feel confident in browsing and clicking around (and reading, looking at videos, pictures, etc.)

    And, as far as i'm concerned, I do believe that people expect to stay on facebook.com wherever they click. You know what I mean? People don't feel like leaving the very website they're visiting (they might be chatting with someone, etc.)

    ... So, my theory is that people believe they get TRICKED into visiting another website, and therefor hit the back button right away in most cases.

    So, the solution to this could probably be creating a facebook GROUP related to your marketing / offer, and then follow up by emailing / messaging all the members of the group. This way you really gain the confidence of the audience.

    Okay, that's it for now. Please let me know what you think about these ideas as i'm not really a expert in the field either!
     
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