We just launched our monthly Facebook giveaway and I thought this would be a great time to explain an effective contest model that we've come up with. Each month we post a photo on Facebook and encourage users tag themselves in it within the next 3 days. When the alloted time is up, we draw from the people who have tagged themselves and select a winner - that person gets a prize.! Hosting contests and giveaways on Facebook can be extremely effective because of its viral nature - but it has to be done right. When executed correctly you will see your fan base explode, more importantly you'll get your company in front of countless new potential customers. Here is how we did it. The first step is to create a photo album with a couple of pictures of your product with instructions for the giveaway as the album description. In our experience it's best to post multiple pictures because there's a limit to how many people can tag themselves in a picture. We learned this lesson when we received messages from concerned contestants when they couldn't tag themselves in the one picture we posted. If, for some reason, you can't post more pictures just have people leave a comment on your fan page telling you why they love your product as a way to enter the contest. Anything that gets people involved and creates some interaction is always good. Create a Facebook ad that links to your Facebook album Your ad should have a clever message that catches the users attention. Be clear to state that there is something in it for them - why else would they care about clicking over to your page? Along side your text, include an eye catching photo with your ad. Most people say not to use your logo as the image, but our logo seems to generate some conversation so we stuck with it and it worked out great for us. Also make sure to have your ad link back to your Facebook page and not your website. Our goal here is to drive traffic to the giveaway and get users to tag themselves in the picture. When you create the Facebook ad, I suggest setting it up so that you pay per impressions versus paying per clicks. Our last ad received 425,8328 impressions in two days. That's a ton of people being exposed to our product. In the past we have run pay per click ads and saw nothing like the response we got when payed per impression. Tagging creates a ripple effect The point of a Facebook contest is not only to create interaction between your product and the fans, but also to spread your name. This happens in two ways. One, you created a Facebook ad that is being broadcast to literally hundreds of thousands of potential customers. And two, when someone tags themselves in a picture, it is broadcast to all of their friends. They in turn see your contest and decide to tag themselves as well and so on and so on... Hope this helps anyone looking to create an awesome Facebook contest. Please leave a comment if you've tried this and how your results ended up.