Facebook Audience Targeting

Are you selling locally or online, and are you planning organic posts or paid ads?
 
Creatives determine your target audience. You need to convey all meanings as clearly as possible so that your creative reaches your target audience. As for settings, use broad settings, and Facebook will select those who will buy from you.
 
I want to post on Facebook to sell children's toys. But kids don't use Facebook, so how do I target my audience?
Target their parents, ideally in the evening, when the children are most likely to use their phones...
 
You could target parents who buy things for their children or grandchildren.
 
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