Facebook announces Bulletin, its Substack newsletter competitor

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It’s all about newsletters, and everyone wants a piece of the action.

Facebook is the latest to enter the ring with its newsletter platform. http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fitdttd-iytuguttl-u%2F&sa=D&sntz=1&usg=AFQjCNGoGaqhkQrtOaMKJ6tY4sKM3U_9nw, and it’s officially live.

Not part of Facebook: Bulletin lives on its own domain as a separate platform. It only uses Facebook’s infrastructure (Facebook Pay, your Facebook account so you don’t enter your email, etc.)

Some notable names are part of it: Some of the few are Malcolm Gladwell, Erin Andrews, and Mitch Albom. Only two writers are international: The majority of them are from the United States.

- Despite Facebook's claim that Bulletin is a separate platform, we imagine a future in which Facebook will use its massive reach to promote various Bulletin newsletters.

After all, this is its primary competitive advantage over competitors such as Substack, which has the infrastructure but lacks discoverability.
 
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