Data shows that the average ROI and conversation rate is between 9 - 10%.
View the list below for an industry-by-industry breakdown of conversion rates for Facebook ads.
Apparel 4.11% Auto 5.11% B2B 10.63% Beauty 7.10% Consumer Services 9.96% Education 13.58% Employment & Job Training 11.73% Finance & Insurance 9.09% Fitness 14.29% Home
Improvement 6.56% Healthcare 11.00% Industrial Services 0.71% Legal 5.60% Real Estate 10.68% Retail 3.26% Technology 2.31% Travel & Hospitality 2.82% Overall Average 9.21%.
Remember, it isn’t exactly fair to compare your conversion rate to a conversion rate in a different industry or the collective whole either.
For example, based on the average conversion rates above, the industrial services industry sees an average conversion rate of 0.71%.
On the other hand, the fitness industry sees a 14% conversion rate on ads.
ROI is the key performance indicator for measuring your success. With that in mind, you can gauge what your average conversion rates on Facebook should look like.