Facebook Ads Video Views Custom Audiences

Hi, I hope you're well.

I have a custom audience for video views (people who have watched at least 3 seconds of my video).

My question is: Can you add new videos into this custom audience automatically? Or does always have to be a manual process?

Thanks, Ravi.

It's a manual task which makes sense because you probably don't want all the audiences together from every video.

Thanks for the reply, I appreciate it. If you have the resource, why not? Especially when you're only doing a video a week or so. It's not about the time taken, it's about forgetting to do it...

Ravi Davda said:

Thanks for the reply, I appreciate it. If you have the resource, why not? Especially when you're only doing a video a week or so. It's not about the time taken, it's about forgetting to do it...

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I was talking more about the quality of the audience. Usually, you have different types of videos you are posting, some for pure entertainment and some product/offer related. In that case, you probably show different ads to different people because mixing them all together usually doesn't make sense and results in a waste of money

jul3s said:

I was talking more about the quality of the audience. Usually, you have different types of videos you are posting, some for pure entertainment and some product/offer related. In that case, you probably show different ads to different people because mixing them all together usually doesn't make sense and results in a waste of money

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This is a very good point. In terms of our retargeting, it's very simple, it's just to come and have a free trial. It's not like pay £10000 for our product, where I guess this makes more sense. I believe most people, at some point in their life anyway, could benefit from a gym membership. So in this sense, I'm happy with retargeting everyone.

If you don't agree, I'd love to hear your thoughts and learn more

It all depends on the Facebook page and offer you have. If you are having a niche-specific page, where you share niche related content then yes, targeting everyone with an offer makes sense + you can build a nice Lookalike audience based on those that engaged with your posts/ads/page, etc.

On the other note, people that watched 50% of the video of a product/offer are probably worth way more than an audience that you collected which watched 50% of the video of people that do silly things in the gym (pure entertainment). In this case, the first audience need less education and can be retargeted with more direct offer/selling, while the second audience usually need more education, and will perform better if you do a 2-step retargeting, where you show them the product video first -> by watching this video they enter the second audience and are ready for direct selling. This usually results in less money wasted in the long term and improves your LAA.

I hope this makes sense on what I'm trying to explain

You have to add new videos manually. However, if the videos get fresh views, the audience is updated automatically