1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Facebook Ads- Manual bidding or not?

Discussion in 'White Hat SEO' started by dienummer, Sep 5, 2013.

  1. dienummer

    dienummer Junior Member

    Joined:
    Jul 26, 2013
    Messages:
    101
    Likes Received:
    22
    Occupation:
    Consultant
    Location:
    London
    Currently the setting in my facebook ad is ?Automatically optimize my budget to get more clicks?. I?d like to do manual bidding so that I pay less. What is the right way to do it? Shall I bid CPM or CPC?
     
  2. Bi-IT

    Bi-IT Regular Member

    Joined:
    Oct 23, 2011
    Messages:
    355
    Likes Received:
    61
    Location:
    ok
    CPC is best and always to manual bid
     
  3. istalior

    istalior Newbie

    Joined:
    Sep 2, 2013
    Messages:
    48
    Likes Received:
    17
    Occupation:
    Google Engineer
    Location:
    www.google.com
    Just do cpc one of the best way to do manual bid...
     
  4. the_demon

    the_demon Jr. Executive VIP

    Joined:
    Nov 23, 2008
    Messages:
    3,177
    Likes Received:
    1,563
    Occupation:
    Search Engine Marketing
    Location:
    The Internet
    Automatically optimize your budget is slang for getting raped on ad prices.*


    *In my personal opinion.
     
  5. Laubster

    Laubster Senior Member Premium Member

    Joined:
    May 21, 2013
    Messages:
    1,008
    Likes Received:
    377
    Occupation:
    Self employed
    Location:
    I Travel A Lot
    Home Page:
    Once you know your CTR with a high level of confidence, you can get cheaper clicks using CPM. Until then, always manual. PS wrong category for this thread.
     
  6. jimmyr

    jimmyr Jr. VIP Jr. VIP

    Joined:
    Sep 26, 2011
    Messages:
    196
    Likes Received:
    36
    Location:
    Australia
    Home Page:
    Haha, the_demon has the most correct answer*

    *Also in my opinion
     
  7. the_demon

    the_demon Jr. Executive VIP

    Joined:
    Nov 23, 2008
    Messages:
    3,177
    Likes Received:
    1,563
    Occupation:
    Search Engine Marketing
    Location:
    The Internet
    Legal Disclaimer: The views expressed in this post are my own personal opinions and should not be considered as material fact(s).


    To anyone wondering why my comment about auto bidding is bad here's a brief explanation of why I have that opinion:

    1. My own personal experience, I definitely feel that I have been price gouged paying wayyyyyyyyyyy more than I needed to on auto CPM/CPC bids.

    2. Now, on to story time! WOOT! lol

    Basically, if everyone's using auto-bidding without paying attention and not really understanding CPC to ROI you can easily over pay.

    Think about it like this, you get a lot of newbs who just blindly add their credit card and select auto without realizing what CPC is needed for an actual ROI to occur.

    The suggested bids ... well, keep in mind who's suggesting them, the ad network. Naturally they wanna maximize their ROI hence their reason for pushing you into auto bidding isn't because they have your best interest at heart. In my experience, "suggested bids" can change by the second from a few cents to over a few dollars despite no real change within the market place.

    Rather than the natural rate of bids being adjusted, when auto bidding is applied the competition steeply and artificially rises. Someone who might not normally bid $1.00 CPC does because when the CPC bid was let's say $0.20 and you bring more advertisers into the mix it just keeps bumping up, a lot of times people forget about their bids and then don't realize why they didn't get a ROI on their campaign.

    Also, when someone who's just got more money to blow enters the picture then you may just be paying out the @SS which is driving up your bid price for no reason. They might assume a certain conversion rate and unknowingly bid more than they should w/ their Max. CPC. this can easily lead to your bid rate going up like crazy.

    I've also noticed when you use bigger daily budgets FB tends to burn through funds much faster and uses higher CPCs then when you manually do things. This is because they don't want to accidentally give you free clicks/impressions.

    Bidding by impressions is usually cheaper after you run CPC bid tests because FB knows that they are getting a guaranteed amount per impression so essentially they can more accurately predict their potential revenue. A bit of a risk vs reward type scoring. The lower your CTR the more wasted impressions FB has to blow through to get their payout.

    This is also why quality score effects adwords prices so drastically.
     
    Last edited: Sep 6, 2013