1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Facebook ads - I am getting likes, but the people are not related to set up interests

Discussion in 'FaceBook' started by Sep77., Jun 13, 2013.

Tags:
  1. Sep77.

    Sep77. Junior Member

    Joined:
    Jul 28, 2012
    Messages:
    191
    Likes Received:
    66
    Location:
    Europe
    Home Page:
    Hello,

    I've set up Facebook ads for my project and the campaign is running. I am getting likes the whole day until the limit I've set up.

    The problem is, that people who likes me page are not related to the interest that I've picked up.
    Example - I set up that I need people who likes cats. But when I open profiles of people who liked my page, there is nothing about cats (I've tested it on the sample of ±100 people).

    How is that possible?
     
  2. AquaticGamer

    AquaticGamer Jr. VIP Jr. VIP

    Joined:
    Apr 13, 2013
    Messages:
    4,060
    Likes Received:
    1,512
    Gender:
    Male
    Location:
    http://www.AQSocials.com
    Home Page:
    It is.. people are just interested in your "service"/"Product" here let me as you if you are interested in an apartment doesn't mean you would buy it right?
     
  3. Sep77.

    Sep77. Junior Member

    Joined:
    Jul 28, 2012
    Messages:
    191
    Likes Received:
    66
    Location:
    Europe
    Home Page:
    Also, it looks like almost 50% of all people who like my page is from one country, which makes me think how is that possible, what's wrong...

    Maybe the reason is that I have set up low daily budget?
     
  4. Xenesthad

    Xenesthad Regular Member

    Joined:
    Dec 2, 2011
    Messages:
    223
    Likes Received:
    172
    Location:
    In A Gangster's Paradise
    Are you using a custom audience? Because i've found facebook ads utterly useless unless i specify the exact people i want to target ads
     
  5. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

    Joined:
    Dec 11, 2011
    Messages:
    1,284
    Likes Received:
    528
    Occupation:
    Service Provider
    Location:
    Probably on GitHub
    Home Page:
    Facebook doesn't go into too much depth when referring to "interests".
    If the user has simply likes a page with a title like "I hate it when cats fight" it will consider them your target audience.

    You should be very specific when targeting your audience with ads and also you should post content constantly (related to your target topic) in order to get them to start interacting with the page.
    This is because facebook gives a high priority to content from pages just recently liked.
     
  6. Sep77.

    Sep77. Junior Member

    Joined:
    Jul 28, 2012
    Messages:
    191
    Likes Received:
    66
    Location:
    Europe
    Home Page:
    Yes, I've clicked like 15 countries and and people on my page are from 50% from one country.
    Could it be because the price of ad for another countries (like UK or Germany) is higher than the set up budget?
     
  7. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

    Joined:
    Dec 11, 2011
    Messages:
    1,284
    Likes Received:
    528
    Occupation:
    Service Provider
    Location:
    Probably on GitHub
    Home Page:
    That's exactly why, it will always go for the cheapest one.
     
  8. Paper-Boy

    Paper-Boy Elite Member

    Joined:
    Jun 17, 2009
    Messages:
    5,116
    Likes Received:
    1,821
    How long have you been running the campaign for? If you wait for a week or two, or maybe increase your budget you'll probably see more countries liking your page.