This post is aimed at those of you already actively using Facebook ads. I've been promoting products on Facebook for the last few months, with ok overall success (~40% ROI on average). About 6 weeks ago I came across something that skyrocketed my ROI to over 250%. The basic idea is to scrape user IDs from Facebook fanpages and groups, create Audiences of these scraped user IDs, and target the ads to those specific user IDs. This won't be news to any of you who already scrape Facebook, but I had never heard of it before and the difference it made for me is huge. I was emailed by some mailing list about a scraper, and what I read made sense. I checked out the website and every thing I read there made a lot of sense. So I coughed up the $97 and I haven't regretted my decision. The difference in ROI made up for it the same day. For those of you that don't know, let me go into a bit more detail about how scraping works and why it's so effective. Let's say I want to promote Adobe Photoshop plugins. What I used to do is put Adobe Photoshop's fanpage (6 million people) in my ad's targetting. This is just a basic example to explain the concept, so I'm ignoring dividing ads by age groups, sex, country etc. Now that I have the scraper, here's what I do instead: First, I log in to the scraper (it's web-based). I enter Photoshop's fanpage into their user interface, and extract what they call "Passionate Fans". Basically, the scraper gets the user IDs of every fan that commented or liked or shared a post on the fanpage *recently*. It then gives me a CSV file with the user IDs of (for example) 34,000 "passionate fans". Then I use this CSV file to create an Audience in Facebook. If you don't know, you can create Audiences by uploading a CSV file of userIDs to Facebook (shamefully, I didn't know this before). Once I've done this, I can now target this Audience of 34,000 active Photoshop fans when I create an ad in Facebook, in the targetting options. What's great about scraping the user IDs of people who've recently interacted with the fanpage is that they are all, well, passionate about using Photoshop. They're actively interacting with the fanpage (and recently too), and so they're more likely to be interested in my ad. I'm not wasting money advertising to people that liked the Photoshop page a couple of years ago after they used it once to make a lame logo. I started looking at other scrapers and there are others out there, but what I liked about this one is that it's web-based and very fast in comparison. OK, so here is my disclosure: They have an affiliate program and so here is the link with my refID. And here it is without my refID I'd never promote a product on here unless it actually worked for me. You can check out the sales video and the tutorials on their website. They also have a free 5 day trial if I recall correctly, but you have to click back from the sales page to get it. It's a clickbank product anyway so you'll have your usual 30 days. Final note: Obviously with a real world campaign, I'm scraping user IDs from several fanpages and groups, not just one. And naturally, I divide my ads by age group and country and sex, and all the usual things that go along with facebook advertising. The only difference is that I'm narrowing my targetting to people that have recently shown an interest in whatever niche/subject matter. But that little difference makes a huge difference to my ROI, and I work in various niches. If you do use it, I hope you get the same success I did. Like I said earlier, it makes a lot of sense: Stop wasting advertising dollars on inactive fans. Target only the ones that are actively and recently interested. Check it out and happy money making!