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Facebook Ads: How I increased my ROI from a measly 40% to over 250%

Discussion in 'Facebook' started by jimbodmit, Apr 11, 2014.

  1. jimbodmit

    jimbodmit Junior Member

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    This post is aimed at those of you already actively using Facebook ads.


    I've been promoting products on Facebook for the last few months, with ok overall success (~40% ROI on average). About 6 weeks ago I came across something that skyrocketed my ROI to over 250%.


    The basic idea is to scrape user IDs from Facebook fanpages and groups, create Audiences of these scraped user IDs, and target the ads to those specific user IDs. This won't be news to any of you who already scrape Facebook, but I had never heard of it before and the difference it made for me is huge.


    I was emailed by some mailing list about a scraper, and what I read made sense. I checked out the website and every thing I read there made a lot of sense. So I coughed up the $97 and I haven't regretted my decision. The difference in ROI made up for it the same day.


    For those of you that don't know, let me go into a bit more detail about how scraping works and why it's so effective.


    Let's say I want to promote Adobe Photoshop plugins. What I used to do is put Adobe Photoshop's fanpage (6 million people) in my ad's targetting. This is just a basic example to explain the concept, so I'm ignoring dividing ads by age groups, sex, country etc.


    Now that I have the scraper, here's what I do instead: First, I log in to the scraper (it's web-based). I enter Photoshop's fanpage into their user interface, and extract what they call "Passionate Fans". Basically, the scraper gets the user IDs of every fan that commented or liked or shared a post on the fanpage *recently*. It then gives me a CSV file with the user IDs of (for example) 34,000 "passionate fans". Then I use this CSV file to create an Audience in Facebook. If you don't know, you can create Audiences by uploading a CSV file of userIDs to Facebook (shamefully, I didn't know this before). Once I've done this, I can now target this Audience of 34,000 active Photoshop fans when I create an ad in Facebook, in the targetting options.


    What's great about scraping the user IDs of people who've recently interacted with the fanpage is that they are all, well, passionate about using Photoshop. They're actively interacting with the fanpage (and recently too), and so they're more likely to be interested in my ad. I'm not wasting money advertising to people that liked the Photoshop page a couple of years ago after they used it once to make a lame logo.


    I started looking at other scrapers and there are others out there, but what I liked about this one is that it's web-based and very fast in comparison.


    OK, so here is my disclosure:
    They have an affiliate program and so here is the link with my refID. And here it is without my refID

    I'd never promote a product on here unless it actually worked for me.

    You can check out the sales video and the tutorials on their website. They also have a free 5 day trial if I recall correctly, but you have to click back from the sales page to get it. It's a clickbank product anyway so you'll have your usual 30 days.


    Final note: Obviously with a real world campaign, I'm scraping user IDs from several fanpages and groups, not just one. And naturally, I divide my ads by age group and country and sex, and all the usual things that go along with facebook advertising. The only difference is that I'm narrowing my targetting to people that have recently shown an interest in whatever niche/subject matter. But that little difference makes a huge difference to my ROI, and I work in various niches.


    If you do use it, I hope you get the same success I did. Like I said earlier, it makes a lot of sense: Stop wasting advertising dollars on inactive fans. Target only the ones that are actively and recently interested.

    Check it out and happy money making!
     
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    Last edited: Apr 11, 2014
  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    OP i suggest you to remove that affiliate link also posted in the wrong section...
     
  3. Paper-Boy

    Paper-Boy Elite Member

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    I don't know if it's just me but when I read your post, all I can think of... ohh, he's going to be promoting that software that's he talking about at the end.. and then boom.

    But anyways, good guide for ppl new to FB.
     
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  4. jimbodmit

    jimbodmit Junior Member

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    abhi007: Thanks for the heads up, I hadn't looked at the rules in a while, and I missed that any post that has affiliate links should be in the affiliates section.

    Posted it here because it's related to Facebook advertising, and the product made a genuine difference to my ROI. Sure I'd like some extra referral $ but I don't promote anything I don't believe in.

    I'll see if a mod fancies moving it to the affiliate section.
     
  5. phatzilla

    phatzilla Supreme Member

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    You oversold it.
     
  6. purvin

    purvin Newbie

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    But anyways, good guide for ppl new
     
  7. BeerNuts

    BeerNuts Newbie

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    Sounded like a pitch page and aff link to product on the botto. Sorry but you lost all credibility with that. Now I just assumed you made everything up to sell the affiliate link.
     
  8. tomsoyer

    tomsoyer Newbie

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    This is fantastic stuff for increasing ROI - it certainly makes it harder to do higher volume though.
     
  9. thefriend

    thefriend Newbie

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    Good guide for me. Thank
     
  10. uneeking

    uneeking Newbie

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    Hi Friends, please be informed that Facebook has a new rule banning scraping on its website. You may get your account banned!
     
  11. mekmek

    mekmek Newbie

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    Are there any details on this at the moment? Is it against FB policy to scrape or to "use" scraped UIDs? Also, how would they ever know if your list was scraped?
     
  12. FUBSZ

    FUBSZ Jr. VIP Jr. VIP Premium Member

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    Scraping UID's is absolutely bannable by facebook, anyone thinking of going this route should go in for a short term.
     
  13. FastService247

    FastService247 Power Member

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    If you really Can do this , I have Ads account and we can JV
     
  14. Wholeforsale

    Wholeforsale Newbie

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    Too much words with disorder, I have no courage to continue to read. And the reply said your are a promotion for software, so :pat:
     
  15. thezeebase

    thezeebase Junior Member

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    I wish to do facebook advertisement for some of clients, our target is only UK, will you do this for us, if so means what is the price?
     
  16. gilmah

    gilmah Junior Member

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    it's not work, I see the site it's sold out
     
  17. superpayouts

    superpayouts Newbie

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    I still enjoy reading posts where users assume things such as "you can be banned for scraping" etc... without having ever tried it themselves to see what the results would be like. Some might actually be surprised at how much FB turns a blind eye to scraping.
     
  18. ribads

    ribads Newbie

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    its very useful guide for me. Thank for sharin))
     
  19. peepin2me

    peepin2me Regular Member

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    The sales page for the software says "sold out"
     
  20. punkinhead

    punkinhead Regular Member

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    Hasn't this practice been outright banned on FB now? It's my understanding that the scraped list won't help you in that they will no longer allow you to target it, and will ban you for doing so. Have I missed something here?