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Facebook ads: CTR dropping, bids raising

Discussion in 'FaceBook' started by ralphnsk, Jan 26, 2011.

  1. ralphnsk

    ralphnsk Newbie

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    So, i have started a campaign of about 15 different ads, targetter tightly by interests to groups of 10-20 thousand peolpe. In the first couple days i was bidding 0.15 CPM, and my click through rate was 0.15 - 0.4%, i was getting clicks for 7-10 cents, the real CPM was about $0.10 and everything seemed great.

    Then (and that happened in a matter of 2-3 days) my CTR started to plummet and dropped to some measly 0.05%. This came as a big surprise to me, as the ads were tightly targeted to the users' interests; the image, the title, the ad text - everything was highly relevant.

    I figured that the decrease in the CTR could have been caused by the fact that my ads started showing on lower positions (below the fold), so many of the times they won't even be seen. So i raised my CPM bids to 0.80, and this has helped. For a short time. The CTR went up, so did the real CPM, now i was paying some 0.30 per mile, but since the click through ratio was good, it was still worth it.

    Then again, in a very short period of time (a matter of 2 days), the CTR went down to some 0.07% again and i started losing money big time. Lowering my bids to $0.20 didn't help at all, as the only thing that really changed was the number of impressions, and each click would still cost me about 25 cents.

    I'm really puzzled here. Is it normal that a campaign only performs well for a short limited time and then its performance starts to degrade?

    So, my question is simple: how can this peculiar behavior of FB ads platform be dealt with?
     
  2. DigitalGangster

    DigitalGangster Regular Member

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    I havent had any personal experience with facebook ads, but i have heard very similar stories like yours of the cost of click going up. I just think facebook is trying to milk their advertisers too much, like for example facebook ads used to be really good like a year ago, it was good and inexpensive now it seems that they are like purposely trying to give you a good start then almost immediately raise your price per click, lower your clickthrough rate by placing your ad in some other part of the page, or just simply give you less impressions. I have seen stories like this on bhw and also from having a few private conversations with a few ppl that were doing ads. But thanks for bringing this up , cause i ve been wanted to get more info on how facebook ads have been working since i havent had any recent news in like 5 weeks due to people leavin it as it become too expensive to work with an operating budget.
     
  3. facebookdude

    facebookdude Elite Member

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    Dude, easy solution. DON'T DO CPM! Target as much as you can, be as broad as possible and push for an estimated reach of 6-8mil. Set your cpc at $0.10 and increase your bid until you get impressions! Easy :D
     
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  4. locknload007

    locknload007 Jr. VIP Jr. VIP Premium Member

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    I just did some 10 more ads, made the ages tighter, 25-27, 28-30, 31-33, 34-36. Use several photos for each, even tried a few with George W Bush. Tough to do that when you are do CPC, but it is targeted, so hope it just helped to get them to look at it and wonder, what the heck is that?

    Plus, I think the new ads will allow me to see what is more working or not. I always did the lazy thing and did one ad, trying to get smarter and shorten the learning curve. The video on here the other day really helped.

    I dont know why you think 0.05 is a bad ratio. I am happy with doing 0.037, just FB wont like it because I am at $0.09 CMC. Also got 3 likes.

    They suggest $1.07-$1.60, I bid $0.50, and I get 16 clicks.
     
    Last edited: Jan 27, 2011
  5. locknload007

    locknload007 Jr. VIP Jr. VIP Premium Member

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    As I thought, the GWBush ones are the best performers of the new ads, bad thing is I am doing CPC, but I am only paying $0.25 per click.
     
  6. ralphnsk

    ralphnsk Newbie

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    Yes, i've also tried it with unrelated photos (so called "the big boobs technique", lol) The CTR was nice, but the conversions went down the drain.

    As for trying CPC, the suggested bid for my ads is some 0.67-0.99, and this is for ads targeted by interests that have low competition. Obviously, not a good idea to pay that much for clicks to an offer that normally pays 1.40 per lead.
     
  7. damnwtf11

    damnwtf11 Junior Member

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    i never found any success with Facebook advertising.
    I am a adwords guru.
    BUt when it comes to faceboook. i am a complete failure.
    I can bring 0.01 per visit on adwords.
    but on facebook. i sux. lolx
     
  8. locknload007

    locknload007 Jr. VIP Jr. VIP Premium Member

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    ekfa

    I tried adwords the other day. Set up a Kohls ad. Had it in the title and the description. They gave me the warning it may not fly. Later on, the warning says it did not fly because I was using Kohls in my ad, and on the site. I checked other ads, they do that, besides, why would i put Kohls in the ad and have them land on a Microsoft page?

    Needless to say, very bad experience. I guess I dont spend enough to break the rules or something like the others.

    EDIT: I decided to go look to make sure they did not start it and steal the money I had in the account, and they did start it, but since I have such a low bid, average position is 9th, I have only spent $0.40. 2 clicks in 1k impressions.
     
    Last edited: Jan 27, 2011
  9. carlouche

    carlouche Regular Member

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    Hello,

    I got same issue since yesterday i dont change my ads and target and suddently my ctr was at an average of 4,021% to 1,021% dont know what's goin on all was working very good i got very good result but since yesterday all change and i notice that all my other ads got same result.
    So now i dont know if facebook change their mind and deliver ads in different way but for sure it suck..
    If somebody have same problem can contact me :)
    @ekfaysal for me it's opposite never sucess on adword :)