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Drought

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Hey all,

Wanted to start this thread to document my journey using Facebook Ads to drive traffic to affiliate offers, mainly Clickbank products.

A quick about me:
I'm a a college student living in Boston, currently working an in-house marketing position over the summer at a super cool tech company. I've been into IM since I was 15, where I got started promoting gaming offers through YouTube.

I've been doing PPC work freelance for about 2 years now, but only recently had the idea of trying to run affiliate offers with it. I remember reading something that Facebook and AdWords doesn't allow affiliate offers and bans ads that run them. Then I found mancar's method for running Facebook Ads for affiliate products, so I decided to give it a try. I'm running a slightly modified version of his method, rather than promoting page posts I'm directly promoting my landing page with an opt-in offer.

The Setup
I've been spending the past few weeks getting everything set up and today was the first day I ran ads! I had some good results but also made some mistakes, which I'll get into in a bit.

But, first off the results! For day 1, I generated 7 leads (email submits) for $26.98 in ad spend, or a $3.85 CPA.

dac62a4a7486a4c03af2278c960b94d1.png


218c800ca1ea79aff116c3626ac2ccd6.png


You'll notice that the numbers that Facebook is telling me for leads generated is different than the actual amount, which I'll go into shortly. First, the initial campaign setup...

I set up 1 campaign with 3 different ad sets, all identical in targeting except targeting different countries (all tier 1).

Some notes on the ad sets:
- All the ad sets are only targeting desktop because I was too lazy to make my landing page mobile friendly (lol). However seeing these results makes me want to give mobile a try, so I'll go about making my landing page responsive tomorrow
- All of the ad sets are using interest targeting, with an inclusion hierarchy to further niche down. This is down by clicking 'Narrow Further' in the targeting options.
- Interest expansion is turned off, though I might test this very soon.
- I'm only running ads in the feed, all other options are turned off. See screenshot here. I've seen the best results running ads like this for clients in the past, but we will see how this does for me.
- Each ad set has 9 different ads within them, with 3 image variations and 3 copy variations. The idea here is I'll quickly be able to see what sort of images/messaging performs best for my audience.

Here's a super shitty diagram of the campaign structure if that didn't make sense:
61104b2edc1919696759ef54035f3ca3.png


Mistakes/Lessons learned from day 1:
So obviously one of the most important things when running PPC or affiliate campaigns is tracking. I need to know for sure which ad sets or ads are performing best for me so I can double down on those and turn off the ones that aren't (or at least try and optimize them).

As I mentioned earlier, there is a discrepancy between the number of leads that were actually generated and the number Facebook reports. I'd suspected this would be a problem from running client campaigns.

I'm using OptinMonster for my optin form and Drip for my email marketing/autoresponder, and unfortunately the 2 do not integrate nicely. Drip is a featured called Drip Source Tagging, which basically lets me tags each inidividual ad with it's own unique URL. That way, any sign ups that come through that link can be seen in that person's Drip profile.

Unfortunately, when trying to do this using both OptinMonster and Drip none of the Source Tags tracked correctly. All I have to go off of is Facebook inaccurate data. So I ditched OptinMonster and used Drip's crappy form builder + some scrappy CSS skills to hack together my own decent looking form.

This is all on top of the fact that I also had to hack together a way of tracking form submits with the Facebook Pixel, which might not be perfect.

Nonetheless, hopefully this means going forward I'll be able to get more accurate data and make decisions accordingly.

Going forward:
As the title implies, my ultimate goal is $10,000/month. While I know this is far off, I know that I can reach it quickly given the massive power of Facebook Ads/PPC. Once I find a winning ad set/combination, all I have to do is scale it.

I'm going to tracking this journey on this thread as well as my blog https://growthcave.com/ (mods tell me if this isn't allowed). If you're familiar with Glen Allsopp of ViperChill, I want to do what he does with PPC. Basically, using SEO to do all sorts of cool shit and make money from it.

Hopefully you'll join me on journey and will learn a thing or two about Facebook Ads, affiliate marketing, and PPC! I'll try to update this thread at least once a day with something I've learned.

Wish me luck! :D
 

Jet Set

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Good luck bro! What product niche are you promoting?
 

Drought

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Good luck bro! What product niche are you promoting?

Don't want to give it away but it's an evergreen lifestyle product

--

This morning I added 2 emails to my autoresponder (5 total now) and made the landing page responsive so I can add mobile campaigns. Will update with stats later today..
 

roberth07

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Oh great, it seems like a very good strategy.
good luck with your trip brother, I hope you fulfill your goal.
 

Drought

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Thank god I added in mobile only campaigns. Getting so much better results:
2d2cd3f7dc0fb8dc885c1089dc30ca72.png

Also thankfully Facebook is tracking the form submissions correctly.

What I do for the poorly performing campaigns is cut the budget in half and set a bid cap. Right now the bid cap is around $4.

I also added in a new country. As expected US is doing the worst in terms of CPC and CPA but it's also the widest audience, meaning it's easier to scale. So we will see how it goes. Definitely happy with the results though. I can definitely get to less than $2 CPA with just a bit of time and optimization.

No purchase conversions yet, but it's still very early. More to come soon!
 

Notion

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The only part of the last post that didn’t make sense is that you cut the budget of the poor performers in half. Why do that at all? If they are performing poorly why wouldn’t you cut them out and move on.
 

Drought

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The only part of the last post that didn’t make sense is that you cut the budget of the poor performers in half. Why do that at all? If they are performing poorly why wouldn’t you cut them out and move on.

I've seen it work before for cutting CPAs, not exactly sure why it works but Facebook's algorithm seems to think that lower budgets = smaller audience = make it as efficient and cost effective as possible. That's my guess anyway from my experience. Doesn't work everytime but figured I'd try it before disabling completely.
 

Surelis

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Hey Drought! Loving your journey so far, I'm planning to get into Facebook Afiiliate Marketing myself! One question, so if I understand correctly, you're not selling the product directly on your Ad set/ads page, instead you're building an email list and you'll promote your products through that, or no?
 

Drought

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Hey Drought! Loving your journey so far, I'm planning to get into Facebook Afiiliate Marketing myself! One question, so if I understand correctly, you're not selling the product directly on your Ad set/ads page, instead you're building an email list and you'll promote your products through that, or no?

Exactly

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Today has been going quite well so far:

390366656e56aeeb80b918ca9aaefd6c.png


My main problems now is my open rate on follow up emails. Right now it's at 15.4% which is quite low. I edited my email footer so hopefully it goes straight to inbox rather than into Gmail's promotions folder, or anywhere else. But I also had some ideas on how to promote the offer to them right after they submit the form. I implemented it just now and hopefully can see some data from it tomorrow.

Overall though I'm quite happy with these numbers. Earlier in the day I had around ~14 new signups at $0.92 each. I reach my goal of sub-$2 signups a lot earlier than I thought lol so my new goal is <$1 while still keeping new signups flowing in.

If anyone has any tips on sending better followups/autoresponder sequences hit me up, would love to chat and share knowledge
 

girolamo

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So how will you actually monetize this emails... and what makes you think they will convert well enough and better than direct salles
 
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Exactly

--

Today has been going quite well so far:

390366656e56aeeb80b918ca9aaefd6c.png


My main problems now is my open rate on follow up emails. Right now it's at 15.4% which is quite low. I edited my email footer so hopefully it goes straight to inbox rather than into Gmail's promotions folder, or anywhere else. But I also had some ideas on how to promote the offer to them right after they submit the form. I implemented it just now and hopefully can see some data from it tomorrow.

Overall though I'm quite happy with these numbers. Earlier in the day I had around ~14 new signups at $0.92 each. I reach my goal of sub-$2 signups a lot earlier than I thought lol so my new goal is <$1 while still keeping new signups flowing in.

If anyone has any tips on sending better followups/autoresponder sequences hit me up, would love to chat and share knowledge
Can you tell me how you edited the footer to avoid "Promotions" folder in Gmail?
 
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