Facebook Ads - Any way to bypass the 20% text rule?

cleverk2 · Dec 7, 2015

Hi folks; i'm wondering if anyone knowns (and maybe could share obviously) any way to bypass the 20% rule on facebook ads? i'm seeing ads here on my timeline that have a lot more then 20% and it is running for a lot of days, so i think there is a trick but i can't figure how

hahaha. Anything that could help, i'll apreciate. THanks

ChanzGrande · Dec 7, 2015

Show me how I can see one of these ads you are talking about, and I will try to identify the workaround.

This is from 2013, but I believe the general premise still applies, i.e. what you are perceiving as greater than 20% text is not under FB rules due to the "grid" concept. Consider the below guide:

https://www.tabsite.com/blog/how-to-quickly-overcome-facebook-ads-20-percent-text-rule/

cleverk2 · Dec 7, 2015

davers said:
Show me how I can see one of these ads you are talking about, and I will try to identify the workaround.

i have only a printscreen, it's enough?

ChanzGrande · Dec 7, 2015

I think if you get a pure image of the ad in its proper dimensions and compare it with the grid it is likely to be found in compliance. Of course clearly it LOOKS to have a lot of text, but if that text squarely fits in the 5 boxes of the grid with no overlap, then it will constitute 20% or 5 squares out of 25 total squares. Keep your text in only up to five boxes of the grid with no overlap anywhere, and you will be fine.

cleverk2 · Dec 7, 2015

davers said:
I think if you get a pure image of the ad in its proper dimensions and compare it with the grid it is likely to be found in compliance. Of course clearly it LOOKS to have a lot of text, but if that text squarely fits in the 5 boxes of the grid with no overlap, then it will constitute 20% or 5 squares out of 25 total squares. Keep your text in only up to five boxes of the grid with no overlap anywhere, and you will be fine.

Well, in the grid it shows 28% covering all the text. But maybe facebook identify "Nestle" as a trademark, so it may not count as text haha. But i think i saw other ad even with more text from the same page but i can't find here. Anyway thanks for the opinion

Ellie4294 · Dec 7, 2015

Thats right Nestle is count as a logo.

Facebook Ads - Any way to bypass the 20% text rule?

cleverk2

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ChanzGrande

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cleverk2

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ChanzGrande

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Ellie4294

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