I've been having some good success with facebook ads lately and thought I'd share how. There's nothing too underhanded or black hat so don't worry about that, I'm just using how facebook presents images to get much higher rate of clickthru's than usual. The image below is an example of the image I'm using in my ads. It's really one image, but using the white bars makes it look like thumbnails of multiple pics unloaded to a post. Notice the middle pic of the girl on the bike, is she or isn't she wearing pants? Now most males out there will click the pic thinking it's a thumbnail. It's actually a link to my site. I'm getting 15 - 20% clickthru rates on some of my better performed ads using this method, although remember that you'll need something pretty good to convert them once they hit your site.