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Facebook Ads and Business Manager: what is going on?

Discussion in 'Facebook' started by jumbo1, Jul 11, 2015.

  1. jumbo1

    jumbo1 Junior Member

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    Hi All,

    I've read on this blog post that one can get banned from FB ads for: "Submitting ads on behalf of your client for their page or website"

    I did a search on that and came across this question on FB where someone is basically saying he owns 2 FB pages and needs to create 2 separate ad accounts to run ads for each page.

    A FB rep answers back by telling him to use Business Manager.

    Why would I get banned if I wanted to run ads for several of my pages or websites from my main ad account? I just don't get it.

    And what does "Submitting ads on behalf of your client" really mean?
     
  2. MajorAdFactory

    MajorAdFactory Newbie

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    Facebook is moving towards the business manager concept for people who want to run ads for other people other than themselves. In time, personal ad accounts might not even exist and be converted to business managers.

    If you read their guidelines, they do state that you need to have 1 ad account per business. While this rule isn't really enforced, technically they can do it if they choose to. If you have clients that you run fb traffic campaigns for, you basically need to have 1 ad account dedicated to them in your business manager.
     
  3. jumbo1

    jumbo1 Junior Member

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    Thank you for explaining this.

    I understand the importance and usefulness of Business Manager. But I still don't get why FB would ban my ads account, and how they would know I'm advertising on behalf of someone else.

    Let's say I run ads for a chocolate shop, a sportswear shop, and a deodorant brand. In this case, according to FB's guidelines, I must create 3 separate ad accounts in BM.

    But if I don't, and decide to just run them from my main ad account, what's the harm in it for FB?? As long as the ads are not in violation to FB's policy, I don't see why they would BAN me from using their ad platform FOREVER.
     
  4. MajorAdFactory

    MajorAdFactory Newbie

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    It's their platform, their rules. While they would most likely not know, this is one of those rules that isn't really enforced from what I've seen.
     
  5. MonkeyKingBar

    MonkeyKingBar Newbie

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    Occupation:
    Marketing Manager
    Your personal accounts do not sufficiently trust with Facebook. Recently, Facebook was swept off the personal account system to consolidate ads