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Facebook Ads : 79 click 0 conversion

Discussion in 'FaceBook' started by Brithos10, Oct 10, 2014.

  1. Brithos10

    Brithos10 Regular Member

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    I started my first Facebook ads campaign.

    I first created a fan page related to Amazon Product/Presale
    Then i created some ads about the new Call Of Duty game coming in November.
    The ads redirect the visitors to my amazon aff product. The ads say something like " The preorders is open, preorder now , the preorders will going out of stock soon ".

    This are my stats :
    facebookImmagine.jpg

    I'm very confused also because Facebook says that my ads are running good if compared with other similar ads groups.


    Some ideas ?

    Thank you
     
  2. Paper-Boy

    Paper-Boy Elite Member

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    First of all, spending a few bucks on a facebook campaign is not enough data for you to make any optimizations.

    Second, where are you getting info saying your ads are performing better than other ads? Facebook doesn't directly give you this particular info.

    Your CTR is pretty good if you're using RHS but it's terrible if you're doing newsfeed.

    I suggest that you split test your campaign with a landing page. Don't forget to use a tracker as well.
     
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  3. Brithos10

    Brithos10 Regular Member

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    Facebook tells that my ads was running on the top right corner of my fb homepage : "

    What is a RHS ?

    How to use a tracker ?

    I'm sorry but this is my first campaign and i'm new to this.

    Thank you
     
  4. mistercasanova

    mistercasanova Junior Member

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    He's right, you know. A few bucks should not give you any information to dwell on while doing FB ads, or any CPC for that matter. If you spend around 200ish bucks, that will be an excellent starting point and will give you a whole lot of information and analytics to work with.

    I believe RHS means right-hand side. Meaning your ads are placed on the right side of Facebook's homepage, and NOT in the newsfeed area.

    Edit: if you really want to be successful in CPC, in my opinion anyway, you should honestly keep everything recorded and tracked. Meaning work with Google analytics and things like that, find out exactly where clicks are coming from, how often they click on specific ads, etc etc. Don't just throw up an advertisement and hope for the best. Record it all!
     
    Last edited: Oct 10, 2014
  5. abhi007

    abhi007 Jr. VIP Jr. VIP

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    a good tracker is so important while doing PPC...you should have done the grunt work tracking them man!
     
  6. Brithos10

    Brithos10 Regular Member

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    Facebook includes it's own tracker ? I can download the report of my ads!
     
  7. SocialMediaManager

    SocialMediaManager Elite Member

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    Thats the Issue with Low Budget Campaign you get panicked quickly and you have no room for error or optimization
     
  8. SwiffJustus

    SwiffJustus Junior Member

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    Not trying to be a negative Nelly here but Judging from these questions asked by you and your final reply above, if I were in your shoes I would not spend another penny on PPC until I familiarized myself a bit more with some of the basic terminologies,practices,processes and procedures of that particular game(PPC)
    Executed properly it can bring some really nice paydays but to delve off into it blindly with anxious anticipation of Success without proper preparation,research and testing can be equally disastrous and has sent many a Marketeer to their knees..needing the assistance of Rogaine, Valiums & lorazapam to set them back afoot, Not to mention having to make that dreaded call to your local financial institutions loan department or god forbid your friendly neighborhood loan shark -lol
    Of Course I over dramatize here a bit and take a few liberties with the facts of the matter but I think you get what I'm laying down here.

    Here's a Helpful Resource:
    http://www.wordstream.com/learn
     
    Last edited: Oct 11, 2014
  9. sashablack

    sashablack Elite Member

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    Here are some helpful tips for you.

    1. Don't Panic - Set your campaign to a $1 a day and let it run for a week.
    2. Make sure you are using custom audience and make sure you are using the correct audience for the ad.
    3. Make sure you are using all 6 images that you are allowed in an ad, so that you are able to see what image converts and what does not.
    4. Make sure your product itself has a good or high conversion rate. If you are selling crap and even you would not buy then I would not sell it!
    5. Believe in your self and money will come!


    Test, test and more testing until you get the right combination :)

    good luck

    -Sasha
     
  10. Brithos10

    Brithos10 Regular Member

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    Today i've received my first order, but it is not the game, it's an accessories for PS4 :confused:

    I'm going to read all the good resources shared with me!

    Thank you, i will post a report very soon!
     
    Last edited: Oct 11, 2014