Facebook Groups have been KILLING it for me... Here is the process I follow: 1. Understand The Person I’m not going to go into marketing 101… but how do you expect to get people to give you their most valuable resource: attention… without you understanding them? I assume that if you are reading this right now, that you have an online business and therefore have some idea of who your ideal customer is. If not, go and speak to them and work it out. 2. Tell A Story Without doubt, we are addicted to stories. They are like crack to us. Why? I don’t think we need to go into the evolutionary biology, let’s just say that stories were used to be pass on wisdom between generations. So you need to tell a story…. a story about what? A story about one of your ideal customers reaching their desired end result. In our example, we told the story of how our eCom store: sTitch Leggings was growing to $100k per month. We chose this business, not just because we also run it, but because an ideal customer for our Shopify app Sneez, would want to hear this story… and would potentially sign up to use our tool. The story was hosted on the Sneez blog To learn more about how to structure your the story itself (HINT: watch Star Wars ), check out the Free Traffic Forever Formula (FYI, it is a paid program). 3. Find The Groups Once you have an understanding of your customer avatar and have an outline for your story… it’s time to find your Groups. This takes about 10 minutes, simply head to Facebook and search in “Groups” for keywords relating to your brand. Ask to join them all, and be enthusiastic if you get screening questions before being approved. When you get in, don’t start posting your content RIGHT away (though I am massively guilty of this), it is a good idea to leave a couple of days, like some posts and even make some constructive comments. Every relationship you build… will bring you more engagement when you come to posting. Bear in mind that the same approach applies to other online communities: Linkedin, Forums, Blogs, Reddit (though there are slight nuances). 4. Craft The Post The post itself… this is do or die. And average post will get you average results…. a BOOMING post will bring you great results. Remember the incentives? Your Facebook Group Admin and Facebook themselves just want people to engage within the Group. Your post MUST be good enough to get people to engage. Only then, do you have the right to Drop The Link in Step 5. Oh and by the way, this was not the only post in an eCom related Group promoting our story… it has been posted in grand total of 43. With results varying from almost as much engagement as this one… to being banned instantly. Though as Tim Ferris says: “Better to beg or forgiveness than ask for permission” 5. Drop The Link Of course, ultimately we want people to leave Facebook and head over to your blog, where you continue to tell the story. But your timing needs to be precise. We need to achieve the fine balance between engagement on Facebook and traffic. Remember Facebook’s incentive? They want to keep people engaged on their platform. So it makes sense for them to reduce reach (using their algorithm) for link posts. So the first iteration of your post has NO link, just text and images. We wait for that engagement… And only then do we DROP THE LINK. But before that, make sure that you like and comment on EVERY comment that is placed on your article. In this niche, it is fruitful to ask about what people are currently working on. Remember, more engagement leads to more engagement. The precise time that you DROP THE LINK is still in testing. There are lurkers who will not engage, but will click… we are potentially missing these people when we hold out for too long before DROPPING THE LINK. I usually wait for 5 or so likes and a few comments before dropping… but feel free to test yourself and let me know in the comments below. And then you edit the post AND place a comment. This will inject that qualified traffic directly onto your blog. ADVANCED: we use LeadDyno to drop affiliate links in each Group we post in so we can track where leads/sales came from. Regardless of whether you have official affiliate relationships with Group Admins, I would recommend doing this for tracking purposes. This way, you can go back to the Group Admin in the future to purchase more attention if their audience converted for you. 6. Nurture Over Time Like any good story, yours should have multiple instalments. And of course, when you release a new instalment (we did this each Wednesday), you can jump back into the comments and link out, boosting your post back to the top of the Group: And remember, stay engaged in those comments: liking and responding to each one. Facebook and the Group Admin just want engagement, if you give them engagement, they will be more than happy to give you that juicy traffic.