I am using the google external keyword tool. Code: https://adwords.google.com/select/KeywordToolExternal So I enter my keywords I want to check and then where it says - "Calculate estimates using a different maximum CPC bid: " I enter .25 because I want to find keywords I can use to get on the first page without spending more than 25 cents per click. So some of the words show that they should show in pos 4 - 6 which is fine, they are still on the first page. But it seems that when ever I choose a word that shows pos 4 - 6 and then use that in my campaign, adwords never shows these words on the first page results. I always see this message under my keywords: "Bid is below first page bid estimate of $0.75 " Am I over looking some other factors that determine the position?