People more often fail at SEO not because they don?t know the right things to do, but because they don?t know about the wrong things not to do. #1 Better Page Rank automatically means better rankings While Page Rank does contribute to a high Google ranking, it does not mean that your rankings will soar when it improves. There are a number of facets in fact 200 different ones to gain high search engine rankings. If you disregard the others and focus solely on Page Rank you will drop in the organic search results. #2 Page Rank is the only ranking factor Some people believe that Page Rank is the only ranking factor in Google?s extensive algorithm. That?s simply not true. If that was the case then the quality of content, on page SEO and all the other things like page speed that Google takes into account would not be remotely relevant as they are not included in the Page Rank algorithm. #3 Google Toolbar lists your actual Page Rank used in the Google algorithm You may be aware that Google offer a free toolbar that you can download from www.toolbar.google.com. Part of this toolbar is a cool addition that shows the Page Rank of a website on a green bar from 1 to 10. Any site or page you visit will then show up on the bar on the scale of one to ten. This represents the Page Rank of the website. But this is not the value attributed to Page Rank when it is added into the whole Google algorithm. The truth is Google?s algorithm is far too complicated to contain such a simple result of an out of ten ranking. In fact it is a far more detailed percentage and could be put down to out of thousands as opposed to out of ten. #4 It?s just as easy to go from 1/10 to 2/10 as 6/10 to 7/10 on the Page Rank toolbar The higher you go up on the Google toolbar out of ten the harder it is to get to the next level. That?s because it gets steadily more difficult to get to the next level. That?s why you find more Page Rank 5 websites than 6 and it?s also why you find very few Page Rank 10 sites. Its because the last step or level is immensely difficult to get to. You would practically have to satisfy all of Google?s ranking requirements. This is the best way I can demonstrate it. Toolbar Page Rank - Real Page Rank 0 - 0-10 1 - 10-100 2 - 100-1000 3 - 1000-10,000 4 - 10,000-100,000 5 - 100,000-10,000,000 6 - 10,000,000-100,000,000 7 - 100,000,000-1,000,000,000 8 - 1,000,000,000-10,000,000,000 9 - 10,000,000,000-100,000,000,000 10-100,000,000,000-1,000,000,000,000 As you can see it gets a lot harder to get to the next level in real Page Rank terms the higher you go up the scale. #5 The more links, the more Page Rank your site has This is one of the biggest mistakes people make when talking about or trying to get Page Rank for their website. Page Rank is not based purely on the number of links to your site. If you get links from pages that aren?t indexed by Google then the links can?t even be seen by Google. And if Google isn?t aware of the links then they can?t contribute to a better Page Rank. As I have said above if you had one link from a Page Rank 9 website it will probably be better for your Page Rank than a thousand links from sites with a 0/10 rating. #6 Giving no outbound links will retain Page Rank and be better for your rankings This is defiantly my favorite myth that you hear a lot of people talking about. Most of these people know a lot about Page Rank but don?t have too much common sense. While giving no outbound links may well retain more Page Rank within your site that strategy is riddled with problems. First of all giving outbound links can be very useful to your website?s visitors. Having a useful site for visitors will mean that they will like your site better and may link to it. If you give no links then your site will look very strange. Also it is thought that giving valuable outbound links from your website will benefit your rankings. So it is pretty much useless to give no links as the net result will be a loss of Page Rank and loss of credibility for your site. Plus by giving links to other sites you are adding to the internet and making it more popular and useful to the user. Originally links were the primary way to navigate around the web and you will be helping that easy navigation continue if you add links to your site. If you are worried about loosing people from your site you can always make your links pop up so that your website remains open in the browser in a different window. -This is a really good read, enjoy!