Here's a link to a story I just saw on CNN about a woman that first asked for some well-taken care of animals from a Contractor in Iraq, then she uses those animals on CNN in order to solicit donations to her non-profit. They weren't examples of "abandoned" animals. In fact she even gets a legitimate military dog handler to help lend legitimacy. Truly a top-notch scam artist taking advantage of both people's weaknesses as well as CNN complete lack of journalistic standards. They get to run the scam for their viewers, then run their "outrage" for their viewers also (as if they didn't know in advance what the real story was, or at least should have known this). In fact, when I think about it, CNN is the real scammer. But I bet they didn't make as much money. Maybe she shared it with them. http://www.cnn.com/2012/06/14/us/animal-charity-investigation/index.html Morality aside, it's a simple fact that there are certain "topics" that short circuit people's heart to their wallets and completely side-step their brains. Money flows easy in these situations. Some can be legitimate, some are complete scams and there's a whole lot of grey in between. What are some pet-related niches & methods that take advantage of this?