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Explainer Videos: Journey To Set Up A Production Company

Discussion in 'My Journey Discussions' started by Faldor, Mar 16, 2017.

  1. Faldor

    Faldor Junior Member

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    My goal is to set up a production company that produces explainer videos. I've been using After Effects for over ten years. Working on various projects producing VFX and motion graphics. I'm now looking to start producing corporate animations.

    I've started putting together spec videos to show my skills. Building a portfolio to show potential clients. I Currently, I have five videos and next will be putting some whiteboard style animations together.

    I have the ability to create these videos myself and know voice-over artists who I have worked with before so am able to produce these at minimal expense.

    Journey steps

    - Build a company website to show my work
    - Set up social media accounts
    - Keep creating spec pieces to prove other skills
    - Reach out to local businesses

    I know this isn't the usual black World journey, but I hope you find it interesting to follow along with me.
     
  2. redarrow

    redarrow Elite Member

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    It a grate money maker .

    But i see a lot of fivver gigs doing the same at a really cheap price.

    There also a new app released that does presentations with talk overs very cheap .

    I wish you good luck ..
     
  3. blogzandstuff

    blogzandstuff Elite Member

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    Have you tried explaindio for video production, I use that and you can write and draw over videos
     
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  4. patriotnews

    patriotnews Senior Member

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    Also looking for small marketing companies, they often outsource stuff like this.
    Local businesses are cool and all, but get narrow.
    Local lawyers. Get some fun, explainer videos up, on "what to do if you get pulled over" "if you can't flirt out of a ticket" and things like that.

    Local dentists: give me talking teeth! Something fun!

    Local doctor: light, quick, cold/flu tips.

    Local bowling alley: how not to catch athlete's foot, but hook up with that 40yr old former prom queen in the alley beside the dumpster.

    Get specific, give good sales pitches, and use up that market niche first, then move on.

    My consulting business gets hit up by explainer video companies all the time, but never once has one shown me that they know how to conversate to my audience. If you niches down, you would catch their eye.
     
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  5. Faldor

    Faldor Junior Member

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    I'm running After Effects, but thanks!

    Some great advice in your post, I've started reaching out to other companies in my area as well as film post-production houses asking to be added to freelance lists.
     
  6. bergmann001

    bergmann001 Newbie

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    I dont want to be an asshole but there are tons of companys doing exactly this.
    I know this because i work at a big advertising agency and we have at least 3-5 companys that do these kinds of videos.
    The best is probably http://simpleshow.com/
     
  7. obaviet

    obaviet Newbie

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    good luck,This is a potential field
     
  8. 4trsuted

    4trsuted Regular Member

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    Can you PM you work samples? Website or private youtube links