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Expired domains: Do you wildcard redirect or 404 or manually 301 each old backlink?

Discussion in 'Black Hat SEO' started by macdonjo3, Dec 3, 2015.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Selling expired domains, I get this question a lot. I generally wild card redirect because there's too many backlinks to worry about them individually. However, I'd like to hear from everyone else does.

    Example, you have a 14 backlinks from Huffington Post, 3 from Forbes, 2 from TheVerge, 10 from Edus, and a bunch of others. They all point to random old pages like:

    mydomain.com/34234932/2013/05/21/how-to-become-a-better-man
    mydomain.com/29294224/2012/07/30/why-i-chose-to-become-a-lawyer

    Everyone has their own preferences.

    Some will wildcard 301 back to the homepage, some will go back and manually redirect the old links to a new replacement article. What do YOU do? Share your thoughts.
     
  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    I 301 all 404's to homepage.

    Google wont penalize you.
     
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  3. virtualpurity

    virtualpurity Jr. VIP Jr. VIP

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    That really depends on what you want to accomplish. Rank a specific keyword/article or just build your website authority ?
    Usually a 301 of all links to the main page does the trick for increasing authority, but if you want to rank for a specific keyword on page or article than manual redirect all niche related backlinks to that page/article and all rest to the homepage.
     
  4. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    Well I wouldn't try to rank a PBN itself.
     
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Unless you intend to recreate those pages that have links you can either redirect them to the home page or let them go. IMO its not too spammy looking to re-route ALL random non-existant URLs to the main page. However you could also make a generic 404 error type page and link that to the home page then. That also looks fairly natural I think.