Selling expired domains, I get this question a lot. I generally wild card redirect because there's too many backlinks to worry about them individually. However, I'd like to hear from everyone else does. Example, you have a 14 backlinks from Huffington Post, 3 from Forbes, 2 from TheVerge, 10 from Edus, and a bunch of others. They all point to random old pages like: mydomain.com/34234932/2013/05/21/how-to-become-a-better-man mydomain.com/29294224/2012/07/30/why-i-chose-to-become-a-lawyer Everyone has their own preferences. Some will wildcard 301 back to the homepage, some will go back and manually redirect the old links to a new replacement article. What do YOU do? Share your thoughts.