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Expired domain, non relevant old inner page 404, what to do?

Discussion in 'Black Hat SEO' started by iliketurtlez, Apr 28, 2017.

  1. iliketurtlez

    iliketurtlez Junior Member

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    Im thinking of how to capitalize on this inner pages linkjuice in a good way. Its an old inner page of content that isnt relevant to the site as the site is in a narrow niche. Ive read on several threads on this forum and others that doing a 301 to homepage on all 404 is a very bad idea and can get site deindexed.

    The inner page is currently indexed in google at an OK position but its a 404 currently. Do i need to restore the inner page with similar to its original content or can i do a selective 301 on it to the homepage?
     
  2. starki

    starki Power Member

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    I'd be careful with a general "catch all" 404 to 301 -> homepage, but if there aren't useful ways to rebuild and repurpose a page, a 301 -> homepage is totally fine. The only risk: Google sees it as a soft 404 and the juice is gone.
     
  3. aidenhera

    aidenhera Elite Member

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    Buy new domain start over and format C:\
     
  4. darulez

    darulez Jr. VIP Jr. VIP

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  5. Nam Hai

    Nam Hai Registered Member

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    Rebuild the link and put there an article related to your niche and link back your homepage
     
  6. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    Yeah, why not create a new page with relevant content to your new niche. With this you could either link back to homepage or sell from that page, perhaps even target a slight variation of your keyword.
     
  7. aidenhera

    aidenhera Elite Member

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    well local gym was closed, so i learn seo
     
  8. Nargil

    Nargil Jr. VIP Jr. VIP

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    Recreate the URLs, especially if it's within the same niche, it's not a big deal. 404 is not a catastrophe either, especially if you have backlinks spread out all over the inner pages. If 90%+ backlinks point to homepage, then don't bother. I personally do not believe that backlink power simply gets "lost" completely, just because particular page wasn't found on the domain.
     
  9. darulez

    darulez Jr. VIP Jr. VIP

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    as I hate humans, I train at home.
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  10. aidenhera

    aidenhera Elite Member

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    you need better attitude as Internet marketer + why not show off you rbody!
     
  11. darulez

    darulez Jr. VIP Jr. VIP

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