Expired Domain - change niche, 301, PBN or guest post??

Which option has the most potential?

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BlackMu

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Hi BHWs,
I am in the expired domains market for some years now, but putting some more time lately to build new projects.

So that's the current situation:
Domain A: niche relevant - DA 5 - RD 67
Domain B: generic former local magazine - DA 26 - RD ~450

My plan was to make Domain A a low effort money site, since it had already some ranking content, but then I got in my hands Domain B and now my head is overthinking about what to do with it and how to make it work for Domain A.

Here are the options I am evaluating:

1)
change Domain B niche and 301 Domain A to it.
2) 301 Domain B to Domain A.
3) Revive Domain B content, publish new content and use it for some linking to Domain A.
4) Change Domain B niche and make another money site.

3 and 4 could be done in parallel.

I know many threads have covered similar topics but mostly regarding PBNs. I would like to have a 2022 updated opinion from the expert guys in the forum.

Thank you in advance for any response.
 

tazarbm

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I would recreate the content on domain B and submit its sitemap to google and then wait to see if it ranks...

If it ranks, and its ranking is better than the ranking of domain A I would keep both of them as money sites
If it doesn't rank I would just 301 redirect it to domain A
 

BlackMu

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I would recreate the content on domain B and submit its sitemap to google and then wait to see if it ranks...

If it ranks, and its ranking is better than the ranking of domain A I would keep both of them as money sites
If it doesn't rank I would just 301 redirect it to domain A
Thank you for the reply. With recreate you mean old content or submit new one?

I think the old content wasn't very cool (just news) and the domain has been 301 in a rebrand around 2 years ago.
 

tazarbm

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With recreate you mean old content or submit new one?
old content, obviously

I think the old content wasn't very cool (just news) and the domain has been 301 in a rebrand around 2 years ago.
I don't know what to say here, honestly... Just run some searches on the forum cause I see discussions about expired domains almost daily, I'm sure you can find answers to these questions :)
 

Nargil

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1) change Domain B niche and 301 Domain A to it.

I wouldn't bother with this option. Domain A is just too weak for an impactful redirect. I would save my "redirect quota" for better domains in the future.

2) 301 Domain B to Domain A.

This is more viable option imo. You said that the domain B is generic site? It's still a news niche site isn't it? That should be good enough for a redirect.
I would say that here it comes down to the brandability. If domain A is more brandable than domain B, then this is the option I would take.
If domain B is more brandable than domain A, then I would just build a money site on domain B and wouldn't bother with domain A at all.

All in all, domain A is just too weak for my taste.
 

SEO to RANK

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Since the domain B has good meterics(reffering domain), you can develop the domain upload unique content and use as money site.
 

Dmytros

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I would restore the old content on domain B, because if it was a news site, there are probably a lot of backlinks to internal pages.
I would create an archive section on site B and leave the old content in the archive section and write new content.

If you don't do this without rebuilding the pages, you will very quickly lose external links as well as link juice.

Next, I would either a) develop the two sites in parallel, or b) redirect some pages with links from site B to site A.
But I definitely would not redirect the home page of site B to site A. Since it can pass both filters and topics. Redirecting individual pages is more safe. We use this technique for new domains to skip the sandBox.
 

BlackMu

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I wouldn't bother with this option. Domain A is just too weak for an impactful redirect. I would save my "redirect quota" for better domains in the future.



This is more viable option imo. You said that the domain B is generic site? It's still a news niche site isn't it? That should be good enough for a redirect.
I would say that here it comes down to the brandability. If domain A is more brandable than domain B, then this is the option I would take.
If domain B is more brandable than domain A, then I would just build a money site on domain B and wouldn't bother with domain A at all.

All in all, domain A is just too weak for my taste.

Since the domain B has good meterics(reffering domain), you can develop the domain upload unique content and use as money site.

I would restore the old content on domain B, because if it was a news site, there are probably a lot of backlinks to internal pages.
I would create an archive section on site B and leave the old content in the archive section and write new content.

If you don't do this without rebuilding the pages, you will very quickly lose external links as well as link juice.

Next, I would either a) develop the two sites in parallel, or b) redirect some pages with links from site B to site A.
But I definitely would not redirect the home page of site B to site A. Since it can pass both filters and topics. Redirecting individual pages is more safe. We use this technique for new domains to skip the sandBox.
Thank you very much for the insights guys!
I will probably restore the old content on Domain B and develop a parallel project with Domain A.
The only issue I have right now is time, with all projects in parallel I started lol.

I hope to be able of updating you with some good news in the future!
 

DeadJoe

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Since both domains have nothing in common, if you redirect A > B or B > A, your site is most probably going to tank.

Take a step back. Why do people do 301s? the purpose is to move from one URL to another, or when one company acquires the other. There could be other reasons but they have to be valid reasons that make sense to the algorithm. How are you going to validate either of the use cases above? If you think that by simply pushing a 301 you will get some sort of magical SEO power, then I'll tell you that it is probably not going to happen.

You may get an initial push until Google catches up and you lose everything. People fuck up their sites with 301s all the time. This kind of shit doesn't work anymore. I would never risk building a site out with random ass 301s.
 
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