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Expert Says He Can Prove Google Ad Networks are Up to 48% Fraud

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Jul 12, 2016.

  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

    Apr 2, 2008
    Likes Received:
    Chair moistener.

    Gurminder Singh filed a suit against google for breach of contract, breach of faith and failing to prevent click fraud. This suit is being brought to Federal Court.

    While Google is no stranger to lawsuits, this one may have them quite nervous if the data available so far is true. Singh has conducted detailed research over the course of eight years, and claims that it provides that depending on the type of ads and which Google ad networks are used, fraud accounts for between 40% and 48% of all the clicks.

    While Google acknowledges that some ad fraud is possible, they have made claims that their ongoing prevention efforts keep fraud below an average of 10%.

    Singh stated, "Google promises to protect consumers from fraudulent clicks, including clicks originating from click bots, click farms, and other improper click methods."

    He claims to prove that Google is not fulfilling their promises based on experiments that he has done over the course of eight years on the Google Display Network.

    He says the experiment shows, "the large-scale impact of click bots, click farms, and other improper click methods employed by third-party publishers and website owners on AdWords and AdSense."

    The experiments he performed looked at a wide range of keywords, including both common keywords and 'gibberish' keywords to evaluate just how big of a problem click fraud was.

    Since most marketers turn to Google ad networks because they are presumed to be among the safest from ad fraud, this suit may have many people concerned.

    In the suit he is seeking class certification (seeking to become a class-action lawsuit), disgorgement of unjust profits, restitution, damages and the costs of the suit.

    This type of case will often go on for years so we won't see the results any time soon. If it does achieve class status, however, it could be very costly for Google.
  2. kboxer7

    kboxer7 Jr. VIP Jr. VIP

    Jan 25, 2010
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    Shouldn't be that hard to prove really.

    I've seen large studies on the overall state of display/ad inventory/views/clicks and every time the numbers come out they show 40% ish is bot/fake/fraudulent.
  3. Reaver

    Reaver Jr. VIP Jr. VIP

    Aug 6, 2015
    Likes Received:
    They're still in that class action lawsuit for something similar. I have to find a link to the article I was looking at. I was reading about it last month.

    I think if they wouldn't have come out and said they keep fraud clicks at 10% or less, they may have had a fighting chance. Fraud is rampant in ad networks. There are way too many studies proving that a nice percentage of ad clicks are fraudulent. I'm of the impression that there is almost nothing you can do about it. If you run an ad network, expect fraudulent clicks.

    It may wind up costing Google a pretty penny, but I bet they won't go broke. Jackasses.