Expanding in a Competitive Niche

I have a small product review type site that has earned me a couple hundred dollars this month. For only having a couple of pages on the site I figure it has potential to be a bigger earner. My plan is to write helpful articles to hopefully drive more potential customers in; ones who aren't searching for a review of the product I sell -- but that I can hopefully "convert" them to buy it.

The problem is its in the weight loss niche, so I'm having tons of trouble finding anything low comp to write about. I've never built an authority site in a super competetive niche before, so I am wondering for people who have; will you hunt low comp keywords for EVERY article you write? Or is there benefit in just writing on a whim with a random title and hoping it gets picked up from LSI terms?

Really wanna expand this site but don't wanna waste time writing crap that will never rank or be seen.

How did you get traffic with a small site in such a competitive niche? If you are already earning, you already have decent traffic. Maybe you should just add more product if that works for you, that way you will automatically build up an authority site over time.

DO that LSI shite and include keywords from lsikeywords dot com also. DO NOT expand more beyond your current niche. I have made this mistake in the past..

StraussCan said:

DO that LSI shite and include keywords from lsikeywords dot com also. DO NOT expand more beyond your current niche. I have made this mistake in the past..

Click to expand...

Why was this a mistake? Im inferring this was because your tried to give people to many options for different things so they left with nothing?

Go for the natural LSI dude! If you are ranking for reviews it is a good idea to balance that out with "fully" natural blog articles. It also gives you much more option for link building in the future.

You can also try creating another site for the same keyword. I've ranked multiple sites for the same keyword, and it has been paying off.

InsanelySane said:

Why was this a mistake? Im inferring this was because your tried to give people to many options for different things so they left with nothing?

Click to expand...

it was a mistake because if you are expanding you are up against many difficult to beat authority sites (if you rely mostly on SEO traffic like me). They are a pain in the arse to beat now tbh.