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Exact vs. Broad keyword search... the truth.

Discussion in 'White Hat SEO' started by todor, May 3, 2011.

  1. todor

    todor Regular Member

    Feb 7, 2011
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    One of the first lessons every noob (including me) in IM learns is when searching for a keyword traffic in G Keyword tool - always to look for exact search results and not for broad...

    "But don't we miss the big deal this way?"

    Recently, I was looking at Flippa and by chance picked up one website for sale. This website was adsense oriented, had simple adsense theme and 7 pages. Each page was targeted to one keyword, had one 400/500 word article in summary 7 targeted keywords - 7 articles.

    So far, nothing special, BUT 6 of the main keywords (including the EMD) had below 1 000 Exact global monthly searches, though all of them had between 3 000 and 12 000 Broad global searches...

    Competition: Probably because of the low exact search traffic the competition was low as well for most of the 7 main keywords.

    Backlinks: according to backlinkwatch just 12 BLs

    The result: On G page 1 for all 7 keywords, more than 1 000 daily visits or 30 000 monthly visits, though just few hundred bucks (because of low CTR).

    Conclusion: "If we ignore the broad searches, definitely we miss a lot!"
    • Thanks Thanks x 2
  2. Nookie Monster

    Nookie Monster Senior Member

    Mar 28, 2010
    Likes Received:
    Makes sense to me. :)

    PM me the website if you would. I'm curious to see what you have described.
  3. mate73

    mate73 Junior Member

    Jul 16, 2010
    Likes Received:
    Self-employed student
    Wherever the trail may lead
    The reason to why want exact searches is to create a worse case scenario. Otherwise you might count on 30 000 visitors and end up with 1000. Then both your time and money would have been for nothing. Personally I recommend people to search both to make one worst case and and one best case scenario. If it's a really low competition keyword you might end up with a best case scenario but if you are targeting a highly competitive keyword you most definitely won't.
  4. dizen

    dizen Regular Member

    Jun 3, 2009
    Likes Received:
    PM me the site . I'll be eternally grateful to you , indeed.