One of the first lessons every noob (including me) in IM learns is when searching for a keyword traffic in G Keyword tool - always to look for exact search results and not for broad... "But don't we miss the big deal this way?" Recently, I was looking at Flippa and by chance picked up one website for sale. This website was adsense oriented, had simple adsense theme and 7 pages. Each page was targeted to one keyword, had one 400/500 word article in summary 7 targeted keywords - 7 articles. So far, nothing special, BUT 6 of the main keywords (including the EMD) had below 1 000 Exact global monthly searches, though all of them had between 3 000 and 12 000 Broad global searches... Competition: Probably because of the low exact search traffic the competition was low as well for most of the 7 main keywords. Backlinks: according to backlinkwatch just 12 BLs The result: On G page 1 for all 7 keywords, more than 1 000 daily visits or 30 000 monthly visits, though just few hundred bucks (because of low CTR). Conclusion: "If we ignore the broad searches, definitely we miss a lot!"